Fendi To Stage Second Haute Couture Fur Show in Rome

While Armani decided to go fur-free starting with the fall/winter 2017 season, another Italian fashion house has just announced its willingness to stage a second haute couture fur show and that’s Fendi. Fendi’s very first haute fourrure show (as it was dubbed) was staged earlier last summer in Paris, and featured a 36-look range, which consisted of, as predictable as it sounds, almost entirely furry proposals. Karl Lagerfeld, who often collaborates with the Italian label, was asked to design and stage Fendi’s second haute fourrure show, this time around in the Eternal City, Rome.

Fendi To Stage Second Haute Couture Fur Show in Rome

The house’s second fourrure show is also one of Fendi’s ways to celebrate its 90th anniversary, and like the brand fans the label headquarters also cannot wait for 7th of July to come (that is the scheduled day for the celebration + haute fourrure show).

“A Haute Fourrure fashion show in Rome is the best way to celebrate Fendi’s 90 years anniversary as it expresses our roots and DNA while transmitting daring creativity and craftsmanship in furs,” declared Fendi CEO Pietro Beccari in a press release statement. “Rome is a magical and eternal city and its represents Fendi’s values, tradition and historic patronage while looking towards the future,” continued Beccari when asked about the choice of the location to stage the show.

Besides marking the label’s birthday, the show will also celebrate Karl Lagerfeld’s partnership with the label, which definitely is a strong and steady one and has been going on for more than 50 years now. Lagerfeld, who often utilizes fur in his creations, has always acknowledged the importance of this material for the Italian label, whose artisan techniques regarding fur have always been more advanced compared to those of many French houses. Regarding this specific topic, in an interview he had with the WWD just before his first-ever fourrure show last year, Lagerfeld stated: “Fur for me is something Italian because in France, I never do fur. There are not many great fur people here, and their technique is basic compared to what I’m used to.”

Although more and more brands and fashion retailers are embracing a 100% fur-free policy (just to name a few, besides the aforementioned Armani, Hugo Boss, Stella McCartney, Selfridges and Net-a-Porter use neither leather nor fur to embellish their ensembles), and more and more customers themselves are asking for fur-free products, Fendi’s previous Fourrure show sold an astonishing $913,000 worth of fur coats according to the WWD, leaving many wondering whether the fur exploitation will ever go out of style. Many expect an equal, if not increased, result for this second fourrure show, and a lot of animal rights protecting activists have already been vocal about what their thoughts regarding this show are.

Photos courtesy of Livingly

Recent Posts

Gucci Is Headed to Paris for Spring 2019

Paris Fashion Week is by far one of the most-visited fashion events of the year. So it is more than expected for the City of Lights to host numerous trending luxury brands. This fall, Gucci...

The Secrets Behind The A-List Glow

Glowing skin is one of the most talked about topics in the beauty game. A-listers seem to have the best secrets to keep their skin youthful and radiant. Here are their secrets revealed on how...

The Queen Wants Meghan Markle to Take 6 Months of Duchess Lessons

The Queen wants Meghan Markle to really understand her new role, The Duchess of Sussex. Find out every detail we know about the rumored Duchess lessons in this video.

H&M Drops Its First Pride Collection

H&M drops a pride-themed collection for the first time ever. Take a look at the rainbow-inspired collection in this video.

Emily Ratajkowski Flaunts a Daring Thigh-High Slit

The model can't stop, won't stop serving sexy looks. Feast your eyes on her latest revealing ensemble in this video.