While Armani decided to go fur-free starting with the fall/winter 2017 season, another Italian fashion house has just announced its willingness to stage a second haute couture fur show and that’s Fendi. Fendi’s very first haute fourrure show (as it was dubbed) was staged earlier last summer in Paris, and featured a 36-look range, which consisted of, as predictable as it sounds, almost entirely furry proposals. Karl Lagerfeld, who often collaborates with the Italian label, was asked to design and stage Fendi’s second haute fourrure show, this time around in the Eternal City, Rome.
The house’s second fourrure show is also one of Fendi’s ways to celebrate its 90th anniversary, and like the brand fans the label headquarters also cannot wait for 7th of July to come (that is the scheduled day for the celebration + haute fourrure show).
“A Haute Fourrure fashion show in Rome is the best way to celebrate Fendi’s 90 years anniversary as it expresses our roots and DNA while transmitting daring creativity and craftsmanship in furs,” declared Fendi CEO Pietro Beccari in a press release statement. “Rome is a magical and eternal city and its represents Fendi’s values, tradition and historic patronage while looking towards the future,” continued Beccari when asked about the choice of the location to stage the show.
Besides marking the label’s birthday, the show will also celebrate Karl Lagerfeld’s partnership with the label, which definitely is a strong and steady one and has been going on for more than 50 years now. Lagerfeld, who often utilizes fur in his creations, has always acknowledged the importance of this material for the Italian label, whose artisan techniques regarding fur have always been more advanced compared to those of many French houses. Regarding this specific topic, in an interview he had with the WWD just before his first-ever fourrure show last year, Lagerfeld stated: “Fur for me is something Italian because in France, I never do fur. There are not many great fur people here, and their technique is basic compared to what I’m used to.”
Although more and more brands and fashion retailers are embracing a 100% fur-free policy (just to name a few, besides the aforementioned Armani, Hugo Boss, Stella McCartney, Selfridges and Net-a-Porter use neither leather nor fur to embellish their ensembles), and more and more customers themselves are asking for fur-free products, Fendi’s previous Fourrure show sold an astonishing $913,000 worth of fur coats according to the WWD, leaving many wondering whether the fur exploitation will ever go out of style. Many expect an equal, if not increased, result for this second fourrure show, and a lot of animal rights protecting activists have already been vocal about what their thoughts regarding this show are.
Photos courtesy of Livingly