“Golden Hour Getaway” perfectly sums up the For Love & Lemons holiday 2015 lookbook, so the brand couldn’t have chosen a better title. The hauntingly lovely Siberian model Vika Falileeva sported the newest looks, perfectly embodying the target ‘70s vibe the brand wished to portray.
For Love & Lemons really dug deep into the ‘70s for their new looks, and didn’t stop with the garments, but ran full-on with the styling as well. Some of the garments are a breath of fresh air, with their nod to the culture and fashion, while the hair and accessorizing seems to be pulled straight from the fashion era and stuck on a modern woman. This transition didn’t quite work, and seemed to lack the bridge that would have connected Seventies and modern day fashion trends.
There are some great things being one with the dresses, however. The brand stayed true to their holiday getaway theme, as many of their garments are perfect for a cozy get-together or holiday party. And, of course, the lovely Vika breathed life into the dresses. This addition of her unique on-camera personality added a new dimension to the lookbook.
The For Love & Lemons holiday 2015 dresses are distinctly feminine, as can be expected with the Seventies inspiration, making for an interesting holiday collection. When you think of free-flowing dresses, you’re often inclined to think of the warm, breezy months, but For Love & Lemons has reinvented that idea and gone outside the box to create these light and airy garments for the cold months.
The vast use of prints and colors is the most striking aspect about this simple lookbook. The fabrics even appeared luxe at times, with the perfectly heavy appearance and crisp prints. The white lace dress is one of the most appealing pieces featured, because it portrays the youth and spirit the collection is trying to achieve. But that could just as easily be said about the other dresses in the collection. There is no real misstep with the dresses, and for that we can appreciate the work put into the portrayal. That, along with the casting of Vika Falileeva, was the ultimate saving grace of this lookbook as a whole.
The footwear shown in the photoshoot is hit or miss in this case. The boots were spot on for the time of the year, but the incorporation of socks and sandals erred on the side of cliché. This is a look that doesn’t have much ground in the fashion industry, as it’s a look that can’t be taken too seriously. There’s a childish quality that’s a step below youthful and into the adolescent realm. It’s clear the designers had a vision and a set goal in mind, but the execution could have been taken to a more mature level. This would have helped maintain a level where the line could have been taken a bit more seriously.
Photos courtesy of For Love & Lemons