Forever 21 is heavily courting the Beliebers by collaborating with Justin Bieber to create a capsule collection that will launch VERY soon. According to Complex reports this limited edition line will launch online at the Forever 21 website on Monday, August 22nd. For those wishing to go physically pick out their items and likely take pictures on or near the ads displayed, the line will be available in Forever 21 stores on August 29th.
The Forever 21 x Justin Bieber Purpose Tour clothing line will include items you would expect from Justin Bieber onstage and off. His line includes sleeveless shirts, oversized T-shirts, long-sleeve T-shirts with images of Justin Bieber’s face and quotes such as ‘Justin Forever’ emblazoned on them. Additionally, there will be sweatpants and hooded sweatshirts in the Forever 21 Purpose Tour collection.
Justin Bieber has designed a total of eight exclusive pieces for his Purpose Tour capsule collection and they are anticipated to be amazing. This way if you were unable to attend the tour live, you can still feel as though you had a part in everything as soon as August 22nd. People are anticipating the Justin Bieber x Forever 21 collaboration to reflect Bieber’s onstage persona.
In doing this capsule collection, Justin Beiber and Forever 21 have joined the ranks of other celebrity and fashion brands pairing up for co-branded collections. Gigi Hadid and Tommy Hilfiger are making a serious fashion statement. Adidas has several different celebrity capsule collections including Raf Simons x Adidas, Rita Ora x Adidas and of course Kanye West’s Yeezy Seasons with Adidas.
Katy Perry is now doing a shoe collection with Global Brands; people are going crazy for Beyonce’s Ivy Park collection with Topshop, which is doing well, as everyone has expected it to with. All of these celebrity cobranded collaborations are doing well and gaining attention so it makes sense for Forever 21 to get in on the collaborating action. Since their audience is geared towards a certain audience, this collaboration with Justin Bieber makes a lot of sense.
Taking a brand that is already popular and drawing in their core crowd of fans is brilliant fiscally and the marketing practically takes care of itself, but I am still interested to see the ad campaign for the this Forever 21 and Justin Bieber collaboration. It should be interesting and while Justin Bieber himself is evidently the theme judging by his face and name being on many of the items, there are plenty of people out there happily willing and able to purchase anything with his name on it.
In a great move, the entirety of the Forever 21 x Justin Bieber Purpose Tour collection will be reasonably priced with pieces ranging from $17.90 up to $34.90, which is wholly affordable. The price points are ideal which will certainly increase the sales, as so many people will be even more interested in purchasing it. In this case, the Beliebers are expected to show up en masse and express their appreciation for the limited edition Justin Bieber x Forever 21 collection.
Photo courtesy of Justin Bieber