Boho-chic and hippy, Free People is mainly known for treating us to day-to-night proposals that are always the coziest and most covetable. Already available at FreePeople.com, for its August 2016 catalog, however, Free People decided to cover fashion, summer and travelling all at once, heading to Peru and, to top it all off, giving us a glimpse of what the next pre-fall season will be all about.
Due to its free-spirited soul and wanderlust vibes, Free People’s August 2016 catalog is infused with wearable yet extremely fashionable staples that can be either channeled during a day out with friends, or even during one of those dreamy travels we have been waiting to check off of our bucket lists for ages. Each one of the garments will easily transition from one situation to another, allowing us to renovate our wardrobes (or luggage) with it-items that won’t leave us unprepared if it starts raining cats and dogs while on vacation.
To better capture this mood, Free People asked photographer Bjorn Iooss to join the crew and lens model of the moment Erin Wasson, surrounded by one of the world’s most majestic landscapes. The results, for the first time ever in Free People catalogs’ history, are captivatingly closer to documentary photography rather than mere fashion photography, especially due to the fact that most of the pictures let the landscape speak for the entire composition. Wisson is also seen carrying a camera around, and we bet it wasn’t just for stage purposes.
Although nature is the sole and imposing protagonist, Free People’s stylists managed to grab our attention on the fashionist side of the lookbook by choosing equally color-rich and inconceivably beautiful proposals, the colors, cuts and lines of which will surely appeal to most of you.
Throughout the entire Free People August 2016 catalog, Wisson is seen casually sporting the line-up’s must-have items, accessories included. The first thing that catches our eyes is therefore the great amount of floral and retro patterns Free People chose to capitalize on this time, and which in return will inspire many of you to wear more autumnal outfits even though we are just at the beginning of August.
Much closer to the pre-fall collections rather than to the SS ones, we are not surprised to find earth tones at the core of the collection’s color palette, with their romantic shades going along perfectly with Free People’s more casual offerings, such as military jackets, sporty skirts and plain simple long-sleeved shirts with cute plunging necklines.
Midi dresses, maxi cardigans, ponchos and especially velvet bell-bottom trousers perfectly recall what these next colder seasons will be all about, and surely act as a great investment for the next transitional pre-spring 2017 season too.
Free People added little touches of day-to-day simple items to the looks that usually fly off the shelves very quickly; here the retailer introduced us to statement hats, key chains (which are this autumn’s ultimate it-item, according to Kylie + Kendall as well), and western-inspired belts.
Photos courtesy of Free People