Free People, as we all know and love, is a brand with highly bohemian viewpoints. As such, we come to expect a clear vision of that lifestyle in its collections and campaigns, and we’re happy to report that the Free People May 2016 catalog did not disappoint in that regard. Featuring a cast of boho-ready models, the campaign really worked in favor of the brand to showcase a chic summer vacation for the Free People woman with the pieces already available for purchase at FreePeople.com. And just by looking through the campaign photos, you’ll find yourself being transported to that semi-reclusive island we all think about in the back of our minds. Between its rich colors and balanced daringness, you’ll be sure to find the look you’ve been searching for (and perhaps a whole new persona to go along with it).
Alena Blohm, Sonya Gorelova, and Marine Deleeuw were the stars of this photoshoot, shot by Graham Dunn, and embodied the pure definition of summer fun under the bohemian sun. In the shoot, you’ll find locations associated with the best of times in the warm weather, from the beach itself to the hood and side of a vintage car. And the clothes themselves reflected the same images, with cute tunics, bikinis, denim shorts, and cute accessories to finish off the outfits.
The hats in Free People’s summer 2016 are particularly lovely, and add a fun level of whimsy to the photoshoot. Whimsy itself even showed itself to be a continued theme, with a shot of a snow cone in colors playing against those in its corresponding sun hat, and a colorful parrot on the shoulder of an orange tunic-clad Gorelova.
When accessories weren’t serving to lighten the mood, they were bold and chunky statement necklaces, straightforward baseball caps, and practical sunglasses. When these accessories were paired with the Converse or sandals in this campaign, everything seemed to just come together at a perfect point.
As comes with creating a successful bohemian collection, there was a perfect balance between sweetness and seduction. Many of the looks were rather revealing (just look at the leopard printed onesie on Gorelova, for instance) yet others fell lightly around the body, as with breezy swimsuit cover-ups. There are many different women targeted in this campaign, yet all of the pieces remained cohesive throughout. Each model embodied a different type of woman, yet all of the looks could have easily come from the same closet.
Photos courtesy of Free People