If you think about Giambattista Valli’s collections as a modern, slightly sophisticated but fun-loving woman, Giamba is her spunky, younger sister. The sister collection of Giambattista Valli debuted a ready-to-wear collection for the spring 2016 season at Milan Fashion Week. As expected, the Giamba spring/summer 2016 RTW line-up was youthful, pretty and extremely wearable, which is what we want a ready-to-wear collection to be about.
Designer Valli shows off his diversity when he transitions between both brands, and in this case, he clearly has an affinity for designing for a younger crowd. He gave bold prints in bright colors, and even some eccentric patterning. He really connected with a younger audience this season, with his clear allusion to the #FreeTheNipple social movement taking the world by storm. “It’s really all about Free the Nipple!” If you can’t take it from what you see in the clothes, Valli came right out with it backstage before the show. His inspiration was clear, and he really aimed to strike a chord with his target woman. In many of his looks, Valli added small stars or other embellishments to cover the nipple, much as the movement does when advertising for the campaign. His dress that most blatantly supported the trend, however, was a shirtdress with the graphic of a man’s torso printed to the front.
A common feature of #FreeTheNipple is for supported to take pictures of women’s naked breasts and insert pictures of male nipples covering the female’s. This piece definitely made us laugh when it first turned the corner, and we love the simply stated, but powerful support message behind it. The dress was finished off by a feminine line of lace at the bottom of the hem, showing the cohesion of literal masculinity and femininity.
The Giamba spring 2016 fashion show was definitely a time for the designer to let loose and play around with playful prints. There’s a significant difference between Giambattista’s two lines, and he clearly embraces his freedom of youth in this collection. It seems for this season Giamba really aimed to produce a line for the young at heart, and really played around with features that generally promote the idea of innocence, such as with the hearts, the good-girl shapes of the dresses, and an overtly feminine feeling to the clothes. There’s a definite line to draw for the age of girl who can wear this dress, and it’s definitely not for women who have “grown up.” For the targeted age range, however, girls can look fun and young, while still knowing they look great in Giamba’s clothing.
All about age being said, there’s a line drawn the other way, in that there is really only a sweet-spot age of girls who would be able to pull of this collection. With the bared skin and mature theme, it is definitely not a collection for young girls. So for girls in the correct age range, the Giamba spring 2016 collection really hits the mark. But for the rest of us who keep up with the fashion industry, it’s best to just watch and appreciate from the sidelines.
Photos courtesy of Vogue