Gigi Hadid and Tommy Hilfiger Renew Their Partnership For Two More Seasons

Tommy Hilfiger proudly announced that Gigi Hadid is going to be a Tommy girl for two more seasons. The influential fashion model has two successful collections with Hilfiger so far and is about to create her next collection for Fall 2017. Gigi is going to continue to be Tommy Hilfiger’s brand ambassador for their womenswear that includes apparel, accessories, watches and shoes.

gigixtommy

Her previous carnival-inspired collections got a lot of media attention and attracted many new customers to the brand. For Gigi’s debut collection autumn/winter 2016, Hilfiger organized a special pop-up presentation at NYC’s Pier ’16 that was transformed into a “Tommy Pier” for the purposes of the show.

gigixtommy fw16
Photo Courtesy of Tommy Hilfiger
Gigi-Hadid-Tommy-Hilfiger-Fall-2016-Campaign02
Photo Courtesy of Tommy Hilfiger

Their second collection was breathing in the spirit of a ’70s Californian hippie girl and was presented in Venice Beach in February this year. The show was attended by more than 3,000 people including A-listers such as Lucky Blue Smith, Jerry Hall, Lady Gaga and Elizabeth Jagger. The guests were entertained by Fergie and the musical duo Lion Babe.

gigixtommy ss17
Photo Courtesy of Tommy Hilfiger
tommy and gigi
Photo Courtesy of Tommy Hilfiger

Both collections were part of Hilfiger’s see-now-buy-now initiative called Tommy Now. The collections were available for purchase immediately after their presentation in more than 70 countries in the world. Gigi Hadid was traveling all around the globe to promote their designs and engage with her fans.

About their renewed partnership Tommy Hilfiger said:

“Gigi is a force in the fashion industry and the ultimate Tommy Girl. Her positive, down-to-earth energy and cool, effortless style continue to captivate her audiences around the world. I have loved designing the Tommy X Gigi collections with her and I look forward to continuing our partnership for another year.”

Tommy Hilfiger’s CEO added that their partnership with the 22-year old model and fashion influencer exceeded everyone’s expectations and connected the brand to the much younger consumer base. Additionally, the company benefited with double-digit sales growth and gained more exposure in social media.

tommy and gigi
Photo Courtesy of Getty Images

Gigi Hadid seemed equally excited for their further collaboration:

“Collaborating with Tommy has been inspiring and an amazing introduction to the world of design. We’ve loved presenting our collections directly to our fans on the runway each season — it has been such a memorable experience that has been exciting to share with my followers.”

gigi for tommy
Photo Courtesy of Getty Images

Tommy Hilfiger’s past collaborations with celebrities include Beyonce, David Bowie, Naomi Campbell, Iman, Zooey Deschanel, and Charlotte Gainsbourg. The partnership with Gigi was the first time a celebrity shared the label and co-designed the line together with Hilfiger.

Recent Posts

Michael Kors Bought Jimmy Choo for $1.2 Billion

The luxury shoe brand Jimmy Choo officially has a new owner. The American brand Michael Kors is the one behind the purchase. Just yesterday, Michael Kors, the chairman of the company, released the news that...

The Most Ingenious Eyeliner Looks

Tired of your basic winged eyeliner? While that's a functional everyday look, sometimes you need to bring out your inner artist. Besides, isn't that why you own dozens of eyeshadow palettes and eyeliner shades?  ...

Lisa Frank X Target is a 90’s Inspired Pajamas Collection

Lisa Frank and Target have really good news for everyone. The innovative American brand, known for their whimsical designs, worked on a special pajama line that will be sold at Target. The collection is utterly and...

Off-White and Warby Parker Teamed Up on a Sunglasses Collection

Virgil Abloh and his brand Off-White are rising names in the fashion industry. The fashion brand released a limited edition collection with Warby Parker. The two brands joined forces on three new distinctive styles of...

Top Rated Mascaras of 2017!

Have you been trying to find the best mascara? There are SO many options out there, right? From L'Oreal to Maybelline and Dior to Lancôme, how does one choose? Well whether you're after a lengthening...