The eclectic and colorful Giorgio Armani spring/summer 2016 collection finally has a brand ambassador, and that is Birgit Kos, the young Dutch elite model, whose distinctive androgynous look is already making her one of the most unforgettable beauties in the fashion industry. Making all us envious about how unbelievably stunning she looks while wearing the baby hair trend, Birgit Kos channels a beautiful au naturel makeup style in the Giorgio Armani spring 2016 campaign, also wearing minimal amount of jewelry pieces, as well as accessories, which remind us about the new season’s everlasting mantra: less is more.
The Giorgio Armani SS 2016 campaign accentuates the collection’s opulence of colors and prints, as the backgrounds feature Venetian, crimson and scarlet red, as well as simple blue surroundings. Furthermore, Kos’ womanly androgynous look unsurprisingly captures all the essence of the collection, which clearly radiates some strong unisex vibes. For these reasons, the campaign solely focuses on the outfits and the model, revealing us once again Armani’s nature, whose desire is to give his audience wearable yet fashionable high-quality pieces of clothing rather than ‘just a show’. The blue-colored background also recalls the collection’s nautical theme, as it pictures stunning Birgit Kos wearing one of Giorgio Armani’s must-have jumpers with geometrical patterns.
The campaign also exudes certain nostalgic vibes, as the fashion designer approaches his 41st year of work in the fashion industry. The focus of the campaign is placed on Kos’ coyly manners, if not the naïve attitude, as well as on the elegant pieces of clothing the model is wearing, which show how to take Armani’s summery collection to the streets.
Aside from roomy jumpers, such as the one in bright vermillion red with tailored trousers and floral patterns, which is just so perfect for any warm summer night, the campaign also focuses on the collection’s unconventional suits and oversized pieces, such as the kimono jacket and flared metallic mini dress, the structure of which pays tribute to Armani’s signature loose silk shirt dress. Such a choice reminds us that, throughout these long 40 years of activity, the Italian fashion designer has always preferred to re-invent fashion instead of merely sticking to a passing trend, becoming a synonym for both elegance and innovation.
All the elements that gave him his fame are accentuated in the campaign, such as the high-waist pinstripe shorts worn with the matching jacket, and the thrilling play on the silhouette. So, how many days are left until spring?
Photos courtesy of Giorgio Armani