Giorgio Armani’s Spring/Summer 2017 Collection Adds a New Word to The Fashion Vocabulary: Charmani

Giorgio Armani unveiled his Giorgio Armani spring/summer 2017 ready-to-wear collection a few hours ago, and it is already one of the Milan Fashion Week’s most talked-about line-ups. Dubbed ‘Charmani’, this collection features a style that is both warmly charming and standard Armani, with the Italian designer’s signature power suit being at the core of the entire runway show.

Giorgio Armani Spring/ Summer 2017 Collection – Milan Fashion Week

The show, which brought onstage both the men’s and women’s collections, aimed at subtly seducing us onlookers, with the lineup’s contrasting patterns being almost hypnotic.

Dichotomy is, in fact, one of Charmani’s main protagonists, since as explained by Giorgio Armani himself, Charmani is a new “neologism that captures the essence of a style that has its adherence rooted in continuous evolution. Charm, in the sense of elegance and sensuality, but also of magic and femininity. Charmani, in its sophisticated natural spirit. Charmani, the lightness of the body, seductively revealing itself, finding a new balance between disciplines and freedom.”

Giorgio Armani Spring/ Summer 2017 Collection – Milan Fashion Week

Emblazoned across the front of this catwalk, the term ‘Charmani’ got emphasized so much both during and after the show that its seductive, yet rigorous reminiscences, enhanced by Giorgio Armani’s tactical color palette choice, enshrouded those who were looking at them with otherworldly vibes.

Showcased on a cold-toned background, the Giorgio Armani spring 2017 collection’s color palette is solely cold-toned too, with blue, gray and silver being the most featured shades. To further highlight the beguiling magic of these colors, Giorgio Armani opted to revamp the collection’s pieces with equally sensual fabrics, such as chiffon, jacquard and velvet.

Giorgio Armani Spring/ Summer 2017 Collection – Milan Fashion Week

Giorgio Armani Spring/ Summer 2017 Collection – Milan Fashion Week

A lightweight techno fabric, mostly utilized on bomber jackets and cardigans, added sparkling fairylike accents to the collection, charming us with its appealing simplicity (if possible) even more. Delicate botanical prints and beadwork made it to the show as well, adding a touch of balancing dynamicity thanks to the purple scents and little pops of bright white minuscule patterns, which also made them look almost 3D.

As for the common silhouettes, Giorgio Armani focused on either purely feminine figures, or more mannish proportions, without ever going for a fully gender-fluid kind of fashion. While the feminine proposals featured strong Nineties heroin-chic vibes, the masculine staples fluctuated from the aforementioned ‘power suit’ to slightly athleisure figures, which could be due to Giorgio Armani’s participation in the Olympics as the Italian team’s official designer.

Giorgio Armani Spring/ Summer 2017 Collection – Milan Fashion Week

Giorgio Armani Spring/ Summer 2017 Collection – Milan Fashion Week

Although varying in styles and featuring a grand total of 60 different looks, this collection was incredibly coherent as a whole, and it is no small feat for sure. Apron skirts, jumpsuits (which were indeed surprising), single-breasted jackets and slip dresses harmoniously coexisted throughout the show, confirming Armani’s old hand when it comes to artisanal perfection (not that we needed more proof to know it!).

All in all, as soon as the runway show was over, the Italian designer left us speechless for a few minutes, only to make us wonder whether the term ‘Charmani’ will make it into our vocabularies or not.

As for the more accessible Emporio Armani spring/summer 2017 collection, this time around it will be presented during Paris Fashion Week and not in Milan.

Giorgio Armani Spring/ Summer 2017 Collection – Milan Fashion Week

Giorgio Armani Spring/ Summer 2017 Collection – Milan Fashion Week

Photos courtesy of Vogue

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