Givenchy Spring 2017 Ad campaign Embraces Serenity

Givenchy has just unveiled its spring 2017 ad campaign, and it is one of the most versatile and eclectic fashion campaigns for the season so far!

Givenchy Spring/ Summer 2017 Ad campaign

Shot by Givenchy’s regulars Mert Alas and Marcus Piggott, the Givenchy spring 2017 ad campaign breaks the boundaries of fashion and society thanks to a dichotomist lens that, with its contrasting patterns, aims at exuding nothing but vibes of “freedom and serenity”.

The campaign consists of juxtapositions of different styles and motifs combined all together in side-by-side pictures, the references of which got here embodied by Givenchy creative director Riccardo Tisci’s ultimate muses Irina Shayk, Vittoria Ceretti, Faretta Radic and Lea T.

Casual vibes got thus juxtaposed with more elegant, soigné styles, with younger models being instead counterposed to affirmed A-list supermodels. Such a contrasting motif aims at reminding us that Givenchy’s fashions are for everyone indeed, from people in their twenties to those who are in their mid Fifties or Sixties (and beyond), from those who live for fashion to those who have just approached its vibrant and playful patterns.

Givenchy Spring/ Summer 2017 Ad campaign

“I want to make clear that we are welcoming different kinds of women, different kinds of men in our world,” Riccardo Tisci explained in an exclusive interview to WWD. “We can dress a woman that’s more mature, more classic and a woman who is more street, more daring, stronger and more sensual — girls that like to play with fashion.”

While shooting the Givenchy spring/summer 2017 ad campaign, photographers Mert Alas and Marcus Piggott only had one thing on their mind: enhancing both Givenchy’s elegance and the models’ inside-out beauty. In trying to keep the pictures as natural as possible, Tisci, along with art director Giovanni Bianco and the photographers agreed to keep the post-editing and retouching to a minimum.

“The pictures look very serene, very real, and I’m not the only one to want something more serene and natural in this moment,” he continued. “It was very much about beauty — real, classic beauty.”

Givenchy Spring/ Summer 2017 Ad campaign

Of course, with the Givenchy spring/summer 2017 collection being all about “mandala, the strength of nature and the strength of spirituality,” the campaign embraces a kind of similar naturalistic spirituality, too, with the southern Californian deserted landscape popping out in all its majesty (the desert was a big protagonist in Cavalli’s latest spring 2017 ad campaign as well).

Aside from the actual pictures, which are breaking in Vogue US’ February 2017 issue, Givenchy unveiled some suggestive behind-the-scene snaps as well, which will keep us in good company up until the making-of video of the campaign is released in January 2017!

Givenchy Spring/ Summer 2017 Ad campaign

Photos courtesy of Givenchy

Recent Posts

Pippa Middleton is A Stunning Bride in a Wedding Dress by Giles Deacon

On Saturday the beautiful Pippa Middleton tied the knot with her fiancée James Matthews. Pippa mostly known as the younger sister of Catherine, the Duchess of Cambridge, stunned everyone with a wedding creation by Giles...

Kitx Resort 2018 Collection

One of the most recognized Australian designers, Kit Willow presented her 2018 Resort Collection at the Mercedes-Benz 2017 Fashion Week. The spectacular show reminded the audience why Kit's designs are loved by so many celebrities....

Kendall Jenner Featured in La Perla’s pre-fall 2017 Campaign

Model-of-the-Moment Kendall Jenner is featured in La Perla’s pre-fall 2017 campaign. In this new campaign, Kendall can be seen wearing La Perla’s ready-to-wear line of lingerie and beachwear. This campaign, shot by Mert & Marcus,...

The Terrarium Eyes Makeup Trend is Truly Out Of This World

Ellie Costello is the U.K. based makeup artist behind the mesmerizing terrarium eyes makeup trend that we had a chance to see on Instagram. Many Instagram trends offer a temporary rush and shortly after that, they...

Net-a-Porter and Chloé Launch an Exclusive Capsule Collection

The online luxury shopping website Net-a-Porter and the French brand Chloé have a close relationship. They have collaborated on 5 collections so far. Their latest collection was celebrated with an exclusive party on Wednesday night....