Google & Levi’s Present a Smart Jacket for Bikers

Looking through headlines from the fashion industry, you are going to be bombarded by news about technology and its integration directly into the products and lifestyle surrounding it. However, the latest breakthrough product has come from a collaboration between Google and Levi’s, who have together made an immersive jacket that connects the user to their cell phone. Now, we’ve all seen those hooded sweatshirts where the drawstrings are actually ear buds, but this particular jacket takes that concept and pushes it to a whole new, futuristic level – all in the form of a classic denim jacket.

Levi's Commuter x Jacquard by Google Trucker Jacket

This unique product was unveiled just last Friday, May 20, at an annual conference for developers, Google I/O. The name the brands landed on for this jacket is a bit too long for comfort, as it was dubbed the Levi’s Commuter x Jacquard by Google Trucker Jacket. We’re just hoping that they come out with a simpler, catchy nickname in the near future, but in the meantime, a mouthful of a name isn’t enough to deter us from the potential this jacket presents; for now, we’ll just be happy calling it the Commuter Jacket.

As is presented in the name, the jacket is made using a Jacquard yarn, which has the same appearance as a standard yarn, but actually also contains metallic alloys. The technology is woven directly into the fabric, so you might as well be wearing your cell phone. Where these conducted yarns are sewn into the garment, the wearer will be able to interact with the fabric, and will thus be able to perform a series of actions in sync with their smartphone. For instance, if you tap or swipe particular areas of the sleeves (just as you would on your phone), your Commuter Jacket will perform actions like changing your music, answering your phone, or giving you directions on a map app.

With the ease of use, the Levi’s Commuter jacket was created with bikers in mind; more specifically, people who use their bikes as a major mode of transportation. The technology of this is reminiscent of Bluetooth headsets, as you’re wirelessly touching buttons to get sound, and adds in even more accessibility by moving it around to easier-to-reach areas of the body; again, making it ideal for bikers.

For the most part, the Commuter Jacket is totally washable, except for a small smart button, that looks just like any button on a denim jacket would, which is located on the sleeve. But all you need to do is remember to remove the button before washing it, and you’ll be all set. And everything from that small piece has the same look as a normal Levi’s jacket.

This product is going to be ideal for anyone, not just bike commuters, because of its simplicity. Carrying a smartphone around and pulling it out all the time can really become a hindrance of life in general, so this takes out some of that strain. This is a stylish, innovative solution that, if all testing goes well, will be a hot product when it becomes available for purchase next year in spring 2017.

There has been no price announcement yet, so we’ll be eagerly waiting to hear about that. Beta testing will begin this fall, so we’ll know sooner rather than later how successful this product will be on the market. But with the way it sounds so far, we’re going to be in for a great new, groundbreaking addition to the world of innovative fashion.

Photo courtesy of Levi’s

Recent Posts

Eva Longoria To Show Her First Collection At NYFW

The New York Fashion Week is just weeks away. Starting from September 7 we’ll have one week to enjoy the shows of some of the greatest designers in the world. Although New York fashion week...

Double Up on Denim This Fall Like a Celebrity

Denim is a timeless fabric, that never goes out of style. Pieces made of denim such as jeans, skirts, and jackets will always be our go-to items for many different occasions. So many everyday essentials...

15 Color-Changing Lip Products That Are Cool AF!

While some cosmetic companies are still trying to perfect the ultimate highlight palette, other brands have channeled their energy and creativity into something surprisingly youthful: color-changing makeup! Does it sound scary? Well don't fret, the formulas...

Taraji P. Henson is a Golden Diva in Her New MAC Viva Glam Campaign

The amazing Taraji P. Henson and MAC teamed up on a second makeup collection, as a part of their Viva Glam line. In the official pictures Taraji channels a 70’s look inspired by Diana Ross. The...

Princess Diana and Kate Middleton’s Style Similarities

The Duchess of Cambridge Kate Middleton has a seamless style. Often times she takes style inspiration from one of the greatest royal icons of all times, the never forgotten Princess Diana. We can’t blame Kate...