Pantone has finally announced its color of the year for 2017, and you will love it! After surprising us with two colors of the year in 2016, the Pantone Color Institute went back to its origins with only one color for this upcoming 2017, the official name of which will quickly put you in a good mood: Greenery.
Greenery, also known as Pantone 15-0343, is a bright, rich grass green that instantly reminds us of springtime, and which truly brings joy in whoever looks at it. The Pantone Color Institute chose Greenery as the 2017 color of the year specifically for these reasons, as it’s “symbolic of new beginnings”, and it really makes us heave a sigh of relief after the past (honestly quite forgettable) 12 months.
“Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate,” explained the Pantone Color Institute in an official press release. “A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.”
This time around, the Pantone Color Institute focused on a color that could evoke peaceful and harmonious feelings of happiness, and that could make us stop whatever we are doing and, for a few seconds, just enjoy the natural environment that surrounds us. We bet this sort of chromo-therapy is specifically meant for those who live in big, traffic-congested cities, which don’t get to see greenish scenery that often.
As for what concerns fashion and design, Greenery has a lot “to say”, too, as its incredible versatility makes it extremely easy to pair it with a great variety of different colors.
Greenery makes great color pairs not only with the spring/ summer 2017 color trends, including the top 10 Pantone colors for 2017, but also with Rose Quartz and Serenity, which were the colors of the year for 2016. Match it with bright colors, neutrals, nudes, pastels and metallics, and you are sure to walk out the door looking radiant and fresh.
Although the Pantone Color Institute does not choose its color of the year based on what kind of shades the spring/summer, fall/winter and resort collections will mostly showcase and focus on, its yearly influence is inevitable. Let’s take, for example, Rose Quartz. Its jocose influence is still visible today, and will, moreover, keep on claiming fashion victims throughout the forthcoming year, too (although in a more bubblegum shade).
We definitely bet Greenery will have its fashion estimators as well, and that we are about to be overwhelmed with plenty of Greenery-infused fashions soon!
Photos courtesy of Pantone, Livingly