Gucci’s Fall 2016 Ad Campaign Takes Us to Tokyo

Why go small, when you can go big? That appears to be Alessandro Michele’s motto for this current year at the helm of Gucci, whose ad campaigns and marketing strategies are genuinely one of the fanciest and artistically most interesting of the moment. After taking us to the tropics with his Gucci pre-fall 2016 campaign, Michele landed at Tokyo for the Gucci fall 2016 ad campaign, letting us discover the most opulent, eclectic and at times even mystical sides of Japan.

Gucci Fall 2016 Ad Campaign

Captured by Glen Luchford, one of Alessandro Michele’s favorite photographers, the campaign took models Lia Pavlova, Polina Oganicheva, Mae Lapres, Sofia Friesen, Jack Chambers, Chistopher Paskowski, Joep Van de Sande and Yan Kumra, along with photographer Petra Collins, to explore Tokyo’s diverse culture, whose spirit is well represented by its many neighborhoods and suggestive locations.

Completed with catchy subtitles, the campaign’s 18 pictures all exude a sort of cinematic look that we yet had to see in an advertisement campaign, along with an artistic cut that is likely to make Tumblr and the main social media break.

From Tokyo’s Shibuya Crossing to the Harajuku district, from cherry-blossomed streets to Pachinko parlors, the campaign explores all the many Japanese contrasting souls, as well as the collection’s eclectic style. No wonder, it’s a campaign that perfectly embodies Alessandro Michele’s energetic and unwearied mind.

Gucci Fall 2016 Ad Campaign

Gucci Fall 2016 Ad Campaign

Vibrant and always prone to showcasing contrasting patterns, this campaign’s aesthetics brought the models to pose all dressed up in their western-inspired ensembles next to geishas wearing Japan’s signature kimono, as well as accompanied by the locals, which lessens the distance between two of the world’s most distant cultures.

Regarding this, the most meaningful picture could be considered the one that shows one of Gucci’s models donning a pink furry coat, standing next to two locals dressed up in kimonos. Could that be regarded as one of the most revealing and authentic pictures of all times?

Gucci Fall 2016 Ad Campaign

Gucci Fall 2016 Ad Campaign

Gucci’s geek style is, of course, present too, with the models showing off some of the FW 2016 collection’s must-have pieces. From embellished sneakers to très chic monochrome socks, from brocade coats to structured dresses, bolero jackets and even super-detailed accessories, the campaign reveals it all, blissfully giving us an overall glimpse of how talented Alessandro Michele is when it comes to vintage fashions, textured materials and ultra-vibrant colors.

Like the runway show, the campaign is strong on dreamlike ethereal vibes, which have been greatly reinforced by the 1:42-minute-long video accompanying the ad campaign, which also got also shot by Glen Luchford in Tokyo.

Gucci Fall 2016 Ad Campaign

Gucci Fall 2016 Ad Campaign

Gucci Fall 2016 Ad Campaign

The campaign went officially online today, and will hopefully start a longtime collaboration between Luchford and Gucci.

Photos courtesy of Gucci

Recent Posts

Gigi Hadid x Maybelline Full Collection

Gigi Hadid took the beauty world by storm last week. The young supermodel first teased and then released the Jetsetter palette. The 11-pan palette inspired by Gigi’s in-flight makeup kit sold out in only 90...

Cropped Jeans: The Only Thing You Need To Look Cool This Fall

Throughout the crazy fashion month, we witnessed insanely stylish outfits presented by the street icons. Jeans are one of their favorite clothing pieces. Somehow these ladies manage to make even the simplest outfit Instagram-worthy. The...

Celebrity Approved Ways To Rock A Biker Jacket

If there is a single most versatile piece of clothing, that is the biker jacket. It’s been around for decades, and the moto jacket is still going strong. You will find it as a part...

Erdem X H&M Collection

Last night Erdem and H&M celebrated the official global presentation of their collaboration. For that purpose, they staged a runway show and a party that gathered many fashionistas in one room. The choice of venue...

Street Style Highlights From SS 2018 Tokyo FW

The Amazon Fashion Week started on Monday, October 16. The week takes place in the Japan’s most fashionable city, Tokyo and it will last until October 22. This season the Tokyo Fashion Week welcomed 55...