Gucci’s Pre-Fall 2017 Campaign Features Only Black Models

Gucci has finally debuted its pre-fall 2017 ad campaign and, unsurprisingly, all of its pictures are sensationally iconic! After releasing the unforgettable #tfwgucci campaign, which many believed would have been the fashion house’s most iconic ad campaign ever, Gucci surprised us with an empowering, inspirational and even more unforgettable campaign indeed, styled and directed by Gucci’s creative director Alessandro Michele.

Gucci Pre-Fall 2017 Campaign

Entitled “Soul Scene”, Gucci’s pre-fall 2017 campaign got captured by one of Gucci’s habitué photographers, namely Glen Luchford, at the Mildmay Club in London, and features models Nicole Atieno, Elibeidy, Bakay Diaby and Keiron Berton Caynes recreating the Black youth in the ‘60s, along with 20 dancers. This is, in fact, an all-black pre-fall 2017 ad campaign, the outcomes of which are good news indeed for the fashion industry as a whole.

By tapping only black models for one of its biggest campaigns of the year, Gucci has just shared a louder voice concerning diversity (or the lack thereof), racism and inclusivity in the fashion industry, the artistic inspirations of which actually came from an exhibition creative director Alessandro Michele fell in love with a while ago.

Gucci’s pre-fall 207 ad campaign got, in fact, inspired by the acclaimed exhibit “Made You Look” showcased at the Photographer’s Gallery in London last summer, the artworks of which embraced two different, yet intertwined, intersectional topics: black masculinity and dandyism. For his campaign, Alessandro Michele let his creative stream of consciousness get specifically overwhelmed with artist Malick Sidibé’s visions of the youth culture and nightlife of Bamako, Mali, his hometown.

Gucci Pre-Fall 2017 Campaign

Gucci Pre-Fall 2017 Campaign

To better embrace a more international type of youth culture, Alessandro Michele also took inspiration from the famous music movement called Northern Soul, which gave the English underground scene a strong impetus back in the Sixties.

“Soul Scene is an exploration of the flamboyance and self-expression of men and women who challenge the conventions of society through performance, art and dance,” stated Gucci’s official press release.

Gucci Pre-Fall 2017 Campaign

Cultural and empowering concepts aside, this is an extremely interesting campaign fashion wise, too. In styling the campaign, Alessandro Michele made sure each one of his Gucci pre-fall 2017 collection’s staples could be equally, righteously and fully highlighted by the campaign’s scene, with the floral patterns thus functioning as dynamic essentials for the dancers, and luxurious jackets being the focal items of the models’ outfits.

Other must-have items, such as the glamorous sunglasses, the frivolous logoed socks as well as the whimsical boots, helped the ad campaign reach its most flamboyant peak, leaving us literally in awe probably as much as Alessandro Michele got pleasantly overwhelmed when looking at Malick Sidibé’s masterpieces.

Gucci Pre-Fall 2017 Campaign

Gucci Pre-Fall 2017 Campaign

Photos courtesy of Gucci

Recent Posts

Kylie Jenner’s Daughter Already Has Her Own Makeup Collection

Kylie Jenner's daughter Stormi is only weeks old but she already has a whole makeup collection dedicated to her. The beauty mogul decided to keep her pregnancy a secret, but she was apparently very busy...

Fendi Fall 2018 Collection at MFW

Karl Lagerfeld and Silvia Venturi Fendi presented another polished collection full of work-approved pieces. To break the classic minimalistic looks the designer duo added fun elements such as hints of color, cowboy boots, and their...

Max Mara Fall 2018 Collection at MFW

Max Mara cast a few generations of supermodels to present its Fall 2018 Collection at MFW. The Italian fashion house also invited the hijab-wearing Halina Aden to model the modest ensembles paired with hijabs. There...

Off-White x Jimmy Choo Shoe Collection

Off-White’s luxury footwear collection with Jimmy Choo is finally here. Virgil Abloh is one who creates trends, instead of following them. The innovative designer partnered with the British high-end shoe company to deliver a line...

Moschino Fall 2018 Collection at MFW

Jeremy Scott is one of the designers who throws the most exciting shows! He decided to present the Fall 2018 collection for Moschino with a Jackie O themed show. For the show at MFW, the...