Gucci RTW Spring/Summer 2018 Collection At MFW

Alessandro Michele knows how to make an entrance. The creative director of Gucci opened the SS 2018 Milan Fashion Week setting high standards for the upcoming shows. The venue had statues inspired by a book about the villas of Horacio. Unexpectedly, in a dim lighting, the designer showed the latest offerings from the fashion house Gucci. Alessandro Michele managed to make Gucci the most successful high fashion brand. So he is allowed to make such bold decisions. Each guest received a small box covered with occult symbols in Gothic handwriting. Inside the box, there was a mini set of black candles and a pack of matches with the word “hypnotism” written on the package.

Gucci RTW Spring Summer 2018 Collection MFW leather skirt and embellished top

Gucci RTW Spring Summer 2018 Collection MFW embellished blouse and pants

The collection was another ode to history. Lately, Alessandro received critics that he needs to evolve his aesthetic. But the eccentric designer has a different vision for the brand.

Gucci RTW Spring Summer 2018 Collection MFW suit with skirt

Gucci RTW Spring Summer 2018 Collection MFW multicolored belted dress multicolored coordinates

“When you watch the show you can see what I’m trying to do: I want to stay in my aesthetic. I don’t want to run because I know the company works in a very fast way, but that doesn’t lessen the creative act – ‘okay, let’s finish up!” the designer said. “It’s about what is the playground of Gucci: I want to stay, I want to feel, and I want to dilate this little swimming pool and turn it into an ocean.”

Gucci RTW Spring Summer 2018 Collection MFW velvet suit and multicolored dress

Gucci RTW Spring Summer 2018 Collection MFW silk skirt suit

The Gucci Spring/Summer 2018 collection tells stories from the fashion history. But at the same time, the pieces are very contemporary. Alessandro Michele lives in Rome where the presence of the past is very strong. On the other hand, Rome is a central place of fashion, so his collection is practically a fusion of the present and the past.

Gucci RTW Spring Summer 2018 Collection MFW logo blouse and skirt

Gucci RTW Spring Summer 2018 Collection MFW trainers

Alessandro’s logomania was all over the Spring/Summer 2018 collection. The designer upgraded the Gucci logo for all his loyal admirers who love to pay tribute to the brand through the clothes they wear. The designer created pieces inspired by his recent friendships.  In  Elton John’s honor, there was a suit with musical note embroidery, purple sequined jacket with snake embellishments and a jacket with pom-poms. The idea for the “Never marry a Mitford” sweater came from Alessandro’s friendship with the Duke and Duchess of Devonshire where Gucci sponsored the extravagant “House style exhibition”.

Gucci RTW Spring Summer 2018 Collection MFW musical notes embroidery suit

Gucci RTW Spring Summer 2018 Collection MFW slogan sweater

Gucci Spring/Summer 2018 was an extreme and contradictory experience from the audience in Milan. The intricate ensembles indicated that Alessandro Michele won’t give up on his eccentric aesthetic anytime soon. After all, the Gucci’s high revenues are in his favor.

Gucci RTW Spring Summer 2018 Collection MFW graphic vest and shorts

Gucci RTW Spring Summer 2018 Collection MFW pom pom blazer and one piece swimsuit

Photo Credit: Yannis Vlamos /

Recent Posts

The 8 Trendiest Hairstyles of 2017

The summer heat made us wear too many updos. This year we saw many hair transformations. A lot of celebrities changed their hairstyle. If you’ve been wanting to make a hair change for a while,...

Kat Von D X Farm Sanctuary Collaboration And The “Divine” Palette

The queen of vegan makeup, Kat Von D, has more good news for us. A few months ago, the tattoo artist and beauty mogul teased four new shades of the Everlasting Liquid Lipstick. The best...

Gigi Hadid x Maybelline Full Collection

Gigi Hadid took the beauty world by storm last week. The young supermodel first teased and then released the Jetsetter palette. The 11-pan palette inspired by Gigi’s in-flight makeup kit sold out in only 90...

Cropped Jeans: The Only Thing You Need To Look Cool This Fall

Throughout the crazy fashion month, we witnessed insanely stylish outfits presented by the street icons. Jeans are one of their favorite clothing pieces. Somehow these ladies manage to make even the simplest outfit Instagram-worthy. The...

Celebrity Approved Ways To Rock A Biker Jacket

If there is a single most versatile piece of clothing, that is the biker jacket. It’s been around for decades, and the moto jacket is still going strong. You will find it as a part...