It seems that the big-league names in the fashion world have been shuffling their cards of late especially as it comes to revealing their cruise collections. On February 3 in the afternoon, the luxury category Italian fashion house Gucci came up with an important statement: “Creative director Alessandro Michele has chosen one of London’s most historic and beautiful settings for his cruise 2017 fashion show: the Cloisters at Westminster Abbey. Gucci will be the first fashion house to host a runway show in this historic location.” The paramount event will take place on June 2 this year in the most Gothic venue that has many a time and oft seen coronations and burials of English monarchs, including the wedding of the Duke and Duchess of Cambridge in 2011.
In point of fact, Alessandro Michele, who has been at the helm of Gucci for only one year yet, has selected London as his cruise collection locale not randomly but on the assumption of his pleasant memories connected with this city and great affection for it. After all, he has lived and worked for so many years at Gucci’s London-based Design Office with Tom Ford. “London is always on my mind and in my memories. I’m obsessed with British culture, past and present,” the idiosyncratic designer explained when disclosing the motives underlying his choice.
So what part of Westminster Abbey will transmogrify into a catwalk for Gucci? It would be the Clostier, a long vaulted space, the arches making intricate contextures and the windows rendering out scenic ornamented designs, the alliance of them all raising utmost reverence within us. Traditionally, this place served as the living room of the church’s monk, where they were working, resting or else meditating. It is just enough to visualize even now the vintage garments a la Alessandro Michele to be all impregnated with languid and relaxed retro silhouettes, lounging and comforting atmosphere much as he did last year with his Resort 2016 collection at that time held at Dia Art Foundation, New York.
But it is not only Gucci to reveal its forthcoming holiday-ready collection en route, but also Louis Vuitton who has already brought to light its resort lineup celebration venue to be at Rio de Janeiro, Brazil, while Chanel’s choice will be Havana, Cuba. However the tendency to present the cruise collections not at the brands’ homeland has broken out since the last year when Louis Vuitton forwarded down it resort stunners around a little pond at Palm Springs, California, while Mr. Lagerfeld headed to Seoul with his full package to present Chanel’s K-pop-inspired Resort 2016 collection. Dior stayed in France though but the venue selected by Raf Simons to be Pierre Cardin’s Palais Bulles was really breathtaking.
We like it so much that the cruise lineups are gradually taking more travelling, holiday-ready free-spirited spin in recent times just to completely sing in unison with their inherent target to be from stem to stern CRUISE!
Photo courtesy of Vogue