#GucciGram: Gucci Launches an Exciting Instagram Project

You can find almost anything on Instagram. The social media platform is becoming more and more crucial in the fashion industry, and is helping bridge the gap between high fashion brands and the everyday public. Luxury brands are constantly being reached out to across the various social media apps, and Gucci is one brand embracing the interaction launching a new Instagram project called #GucciGram.

#GucciGram Instagram Project

Alessandro Michele, Gucci’s recently appointed creative director, is in full support of using Instagram to reach out to people, and is heading the brand’s blend with the social media platform. Starting this past week, the luxury brand began the hashtag trend #GucciGram, which asks users to use Gucci patterns in creative ways, often being inserted in already familiar images.

“#GucciGram is a starting point to tell different stories, which are all united by a great freedom,” said Michele in an interview. “Today creativity is often born and finds its voice in digital media, a vital source of visual culture.”

In this way, Michele is showing that he understands the importance of the voice of the people, and is willing to take the initiative to hear them. The designer is right when he says digital media is a vital outlet for today’s creativity, so seeing what responders have come up with could lead to great inspiration for future campaigns or collections from Gucci.

Gucci’s floral and geometric prints, cleverly labeled on Instagram as #GGBlooms and #GGCaleido, respectively, are the starting points, where users take the patterns and can do whatever they please. People who are well known in the community are creating submissions to the trend, but so are infrequent Instagram users. There are no restrictions to who can access the prints and create something beautiful from them, so there is a wider diversity than the brand could have single-handedly reached.

#GucciGram Instagram Project

Among the creations submitted you can find short videos and fashion reconfigurations, as well as classic portraits reimagined, such as the famous American Gothic. Gucci will be displaying a wide selection of submissions on the brand’s website and social media pages. This campaign will continue on over the next few months, and the selections will be displayed over that amount of time.

The hopes of this event are to reach out to as many fashionistas as possible, because everyone has a unique voice in the world of fashion, but they don’t always necessarily get heard. This is a great way for creative minds not in the limelight to get their ideas out there. You don’t have to be an established worker in the fashion industry to show you know your stuff, and since the campaign will be lasting for the coming months, it’s a great chance to find the patterns and create something fresh to have the chance of being displayed by Gucci on one of their platforms.

#GucciGram Instagram Project

Photos courtesy of @saraberman1, @copylab, @themostfamousartist

Recent Posts

Naomi Campbell Hosts the Charity Event Fashion For Relief at Cannes

One of the most recognizable and influential models Naomi Campbell is still in-demand regardless the fact that she turned 47 yesterday. There is something more than the unique beauty and mile-long toned legs that keep Naomi...

Kendall and Kylie Release Drop Two Clothing Line

The mega-popular sisters Kendall and Kylie Jenner released the second drop of their clothing collection on Monday. After the successful debut of their eponymous brand last year, the second part is expected to break even...

The Billboard Music Awards 2017’s Biggest Style Moments

This Sunday at the T-mobile Arena in Las Vegas, High School Musical star Vanessa Hudgens and the rapper Ludacris hosted the 2017 Billboard Music Awards. The show was full of breathtaking performances and we didn’t...

Pippa Middleton is A Stunning Bride in a Wedding Dress by Giles Deacon

On Saturday the beautiful Pippa Middleton tied the knot with her then-fiancé James Matthews. Pippa, mostly known as the younger sister of Catherine, the Duchess of Cambridge, stunned everyone with a wedding creation by Giles...

Kitx Resort 2018 Collection

One of the most recognized Australian designers, Kit Willow presented her 2018 Resort Collection at the Mercedes-Benz 2017 Fashion Week. The spectacular show reminded the audience why Kit's designs are loved by so many celebrities....