GUESS went red for its holiday 2015 ad campaign. The cast models embodied the bold red bombshell looks the ad was trying to focus on, and it resulted in a truly stunning photoshoot laced with classic beauty. Grace Elizabeth, Jacey Elthalion, and Megan Williams were the models featured in the photoshoot, sporting the brand’s newest collection for the end of 2015. This holiday season, the GUESS woman isn’t afraid to stand out in a crowd, and instead embraces the individuality by polishing herself off with bright red lipstick, this paired with the shining, wavy hair for the perfect, classic bombshell look.
Not unlike the name of the brand, anyone sporting GUESS’s newest line will be a mystery; she will keep people guessing who she is all night long. The brand’s use of red and metallic in this line further shows this, since bright colors and sparkle aren’t made for the woman who wants to fade into the background.
Some looks were subtler, while some left little to the imagination as far as modesty. The floor-length gown with a center cutout can be played more demure than other looks, but could also have the opposite effect, all depending on who is wearing it and with what intention. Other looks featured deep V’s and high hemlines, showing a large amount of skin, which is perfect for women who just want to flaunt their favorite curves. Of course, with layering, many looks in the GUESS holiday 2015 collection could be made to be more modest, but this ad campaign would rather grab onto the sex their garments exude and create a bombshell of a woman to model that. Such is the nature of the GUESS woman, this season in particular.
This risqué collection of clothes is stunning to look at, especially with the models cast. This casting, mixed with the simple yet bold backdrop of reds and bright hues created a setting for the perfect amount of sex appeal and power to charge the entire ad campaign. Red is a daring color in so many ways, because it is linked to a great many powerful symbols – love, sex, anger – and it’s easy for one’s emotions to take off, just by looking at so much power exuding from one campaign.
And even amid all of this, the clothes are able to shine and speak for themselves. You can look at the photos and see the models and their personas, and you can look and see the clothes individually, which is less common than one might be led to believe. It’s easy to let one aspect overpower the other, but GUESS’s ad campaign is demonstrating what can happen when they find the perfect balance.
Red is seduction. And sometimes there’s nothing more powerful than that. GUESS is saying that by wearing these flashy clothes, there’s nothing stopping you from exuding the same level of sex appeal or power that these models do. If you like the clothes but don’t want to stand out that far, then they can serve that purpose if you will it. But GUESS wants each woman to consider the possibility and potential of being bold and deciding to stand out in the crowd.
Photos courtesy of GUESS