GUESS, an American upscale clothing brand retailer, has released its spring 2015 campaign and we are thrilled with the amount of sophisticatedly sexy designs we are privy to. The Marciano brothers set up shop in Los Angeles back in 1981 and GUESS made its first appearance in the upscale Beverly Hills area. In 1985, it had made iconic black-and-white advertisements its staple. With revenues of over 1.2 billion USD a year, the company is one of the largest brands and most definitely a favorite among the young and the old. It’s no wonder that the presentation of the GUESS spring 2015 campaign has been a much anticipated event for many, particularly after the latest announcement of the brand’s face Gigi Hadid becoming a Maybelline brand ambassador.
On January 18, 2015, the headlines brought the limelight onto Gigi Hadid, the 19-year-old American fashion model and TV personality, who brings her sexy poses to the GUESS spring 2015 collection and blows all away with her sassy style. She’s been the face of GUESS ever since she was a child, the latest of which was in 2012, and the past year has enjoyed much in terms of popularity, due to her cover feature on Galore Magazine, Carine Roitfield’s CR Fashion Book and Schön! Magazine. Her mother’s modelling background and her stepfather’s career as a music producer have enabled the young model of Palestinian and Dutch background to go far, bringing her younger sister Bella into the fashion industry with her. As for her work with GUESS, we absolutely love seeing her take center stage and turn out to be on the cover of it all. This is her first solo campaign and we believe she’s done an amazing job in presenting the denim, gingham prints and knitwear, all in her sexy style (some may argue a little too sexy in some places). Throughout the whole of the campaign we see denim on denim styling, lacy designs and a good amount of gingham to really sate one’s appetite.
It’s not a common occurrence to see knit sweaters over beachwear, but we cannot help but comment on how lovely the mix looks. It’s kind of like wearing a sweater over mini shorts, except you are definitely showing off more skin than that. The sweater in itself is gorgeous, looks, extremely soft and comfortable, while still encompassing both warmth and sexiness in design. The string bikini and the beach background have us pining for warmer days already, but the lovely knit sweater will have to do for the moment this spring… at least until the weather warms up by May and we find the nearest beach to enjoy some Vitamin D along with the surf.
Gigi Hadid appears to be a rather professional ballet dancer as well if her pose says anything about her extracurricular activities. The beach dress is magnificent though, with the stringy connection between skirt and top mesmerizing to look at. It is light, flowing, and baring much while leaving just enough to the imagination to be one of the sexiest vacation dresses to take to the beach we’ve yet seen this year. Now we just need to work on our bikini bodies and maybe see into working on our dance steps if we’re going to pull off a similar pose in the future!
Denim over lacy coral-colored dress and gingham bikini bottoms looks rather amazing unto itself actually. Now we just wish we had a better view of the dress and perhaps the top of that gingham bikini as well but beggars can’t be choosers it appears. But the off-the-shoulder design of that dress is reminiscent of Spanish or Mexican styles, while the color itself is very warm and suited for carefree summer days. The denim does much to bring out the amazing in the whole of the outfit, though we might like to see it actually on the shoulders of someone before picking it up for ourselves.
Photos courtesy of GUESS