Now that Hailey Baldwin has finally signed her contract with IMG Models, things are definitely getting interesting for the young and talented model. Guess who the new girl starring in the Guess fall 2016 campaign is (no pun intended)! The 19-year-old model has just extinguished her competitors, becoming the American label’s brand ambassador for the fall season.
Lensed by Rayan Ayash and styled by Elisabetta Massari, Hailey Baldwin is thus following in the footsteps of celebrities such as Drew Barrymore, Anna Nicole Smith and her BFF Gigi Hadid, since they were all Guess brand ambassadors in the past decades.
Overwhelmed with sun-soaked colors (which will surprise us with warm reminiscences during the long winter days), and posing while looking like the epitome of sexiness, Haley Baldwin is photographed in a range of leather jackets and curve-hugging denim staples with plunging V-necklines that enhance her statuesque beauty, bronzed skin and golden locks even more.
A delicate floral-embroidered crop top in pink got paired with Guess’ signature shredded jeans showcased on the backdrop of lovely cherry blossom trees. The campaign was shot in a sunny cherry blossom field in Malibu, where the natural hues inevitably made Hailey’s natural beauty blossom as well. As for the collection’s must-have, it’s definitely the sinuous denim jumpsuit that will help you revisit the Nineties in one of the most contemporary ways.
Just like many of us, who instantly fell in love with Hailey as soon as she began posing for some of fashion’s most leading magazines and for her first-ever campaign with Tommy Hilfiger, Guess’ creative director Paul Marciano couldn’t help but get smitten by her astounding beauty when they met for the first time.
“I met Hailey by total, pure accident. I didn’t know who she was, but when I met her she was 10 times prettier than what I expected and I wanted to choose her right away,” he told WWD.
Hailey Baldwin, who cited model Claudia Schiffer as one of Guess’ most iconic brand ambassadors (besides Gigi Hadid, we suppose), is absolutely thrilled by the opportunity Marciano gave her, and hopes to be part of the Guess family for a long time.
“I never really know what direction things are going to go for me in my career. But this is definitely a cool platform and I feel great to be a part of it,” she declared.
With a career that is moving fast forward and is promising as much success as her dad Stephen Baldwin has had in the movie industry, we hope to see her walking the world’s most glamorous catwalks soon!
Photos courtesy of Guess