Hailey Baldwin is unstoppable indeed! After signing with IMG Models, working at her Hailey Baldwin x The Daily Edited capsule collection and creating a makeup collection with ModelCo, Baldwin is again GUESS’ brand ambassador for the holiday 2016 campaign. The pieces she wears in the campaign can already be purchased from GUESS.com!
Having been a GUESS girl for the fall 2016 campaign, the brand’s choice of tapping Hailey Baldwin once again doesn’t come by surprise, especially given the fact that the young model received many praises after the GUESS fall 2016 campaign’s pictures were released.
Captured by fashion photographer David Bellemere, Hailey Baldwin’s GUESS holiday 2016 campaign features a brand new GUESS guy too, namely model Stefano Sala. The duo, who according to the WWD was shot in a minimalist, modern house in Palm Springs, California, perfectly embodies the brand’s holiday spirit, which combines the Los Angeles-based label’s sensual attitude with the carefreeness and cheerful mood the holiday season usually exudes.
The 7-piece GUESS holiday 2016 collection campaign shows us Hailey Baldwin’s incredible appeal and professionalism as a model, as the 19-year-old model managed to strike both her sexiest and most high fashion poses over the span of a few pictures.
Of course, since this is a GUESS campaign, a lot of denim staples are involved, and are here specifically flaunted by Baldwin in their sultriest way. A short denim camisole dress quickly finds its way through the pictures, introducing Baldwin’s au naturel beauty and sun-kissed hair and complexion.
The campaign focuses on the GUESS holiday 2016 collection’s must-have staples too, namely the ones that we will likely see everywhere on our social media accounts from now on. A green embroidered hybrid between a bomber and a varsity jacket, along with a silvery metallic bomber jacket, creates an appealing contrast with both the campaign and GUESS’ signature sensual style, also giving us a few fashion ideas regarding how to style and layer such staples.
As for Baldwin, she is often seen matching sporty-chic garments with more conventionally feminine staples throughout the campaign, as seen for example in the case of the pink, high-waisted pants and elegant rounded-neck tops.
Our beloved GUESS girl also enhances her curves with a sinuous, gray dress, as well as with a super-trendy, equally curve-hugging sweatshirt dress.
A black embroidered A-line dress completes the GUESS holiday 2016 campaign with a more elegant, yet extremely versatile allure, introducing Stefano Sala’s sporty-chic proposals too.
According to the WWD, the campaign will run in the November issues of fashion and lifestyle magazines, such as Elle and Vanity Fair.
Photos courtesy of GUESS