The Tommy Hilfiger Denim fall/winter 2016 ad campaign is under the title 24/7 Hailey Baldwin & Lucky Blue Smith, featuring the 24-hour adventure photographed by Devyn Galindo, through Los Angeles, California. This was Devyn Galindo’s second successful campaign consecutively with the Tommy Hilfiger brand.
The overall feeling of the campaign is fun. The concept is fun, the contest was built to be fun and even the actual shoots appear to have been a blast. Both Hailey and Lucky have been in the Tommy Jeans spring 2016 campaign, so it is no surprise to see them working together so well in the fall 2016 ad campaign as well.
By engaging the brand’s current audience and boosting them to interact with them, Tommy Hilfiger as a brand is making full use of the benefits of social media. By acknowledging and working within the interest of people this way they are not revamping their brand but rather energizing it.
There are no dull photos in the Tommy Jeans fall 2016 campaign; everything is vibrant and bright, but not overtly so. The winners of the competition were from all over the world; one is from Canada, two from the United States, one from the Netherlands and one from Italy. They received exclusive access to the sets and each received an iPhone to use for recording their own experiences.
Throughout the collection are jean jackets, frayed denim, multiple cuts and silhouettes that feature a slim and flattering fit. The iconic logo and color combinations are well placed and photographed in a diner, on the street and even in bed. Also featured is a large stack of pancakes, but that only served as a momentary distraction. The instantaneous burst of interest thanks to the social media posts during the shoot were amazing, but still overall conveyed so much fun!
Striped shirts and an overall denim dress make impressive appearances in the Tommy Hilfiger Denim fall 2016 collection as well though the real star is still the jeans and denim jackets. The destroyed slim fit jeans are sure to be exceptionally popular.
At one point or another everyone has owned a Tommy Hilfiger piece, especially if you a fan of R&B and Hip Hop in the ‘90s. The Hilfiger name will likely always be well known in the world of fashion and this campaign is a reminder of what we loved and love about the brand.
Lucky Blue Smith and Hailey Baldwin do a great job of captivating anyone interested in the brand. While their nearly 9 million combined Instagram followers rejoiced they also flooded their accounts and posts with positivity. All of the sharing put the brand at even higher visibility, just as they had planned.
They built buzz beforehand with the contest that started in April 2016 and delivered strongly with the two talented models. It is exciting to be getting into the brand again personally.
The entire campaign concept is one I hope to see repeated, as it was interesting even for those who did not win. Let’s be honest, we have all won having seen the great results of this contest and the fall 2016 collection that is available on the brand’s website.
Photos courtesy of Tommy Hilfiger