Ever since the Vanessa Paradis H&M Conscious spring 2013 campaign was revealed, the world has been crazy to learn more news about the sustainable line of the famous Swedish retailer. Now, these clothes are available in H&M stores worldwide, and the brand comes up with another cool line, the H&M Conscious Exclusive Party collection 2013. As the warm days are closing in, more and more special occasions get scheduled and what you have to do is think about your special outfits. Our beloved brand’s exclusive party dresses are right the thing for any party and we just can’t wait to have them in stores already!
Like the collection itself, the H&M Conscious Exclusive Party campaign 2013 is extremely romantic, dreamy and sophisticated. This may be thanks to the pastel colors chosen, as well as fairy designs and, of course, the sustainable materials, including organic cotton, Tencel, recycled polyamide and 100% recycled polyester. As the Head of Design of the brand, Ann-Sofie Johansson states, “I love how this collection has pure glamour and style and is made from more sustainable materials. For us at H&M, it’s natural to think about sustainability and to have it at the heart of our work.”
The new H&M Conscious Exclusive Party collection 2013 is filled with classiness and femininity, which ensure the new clothing pieces are sure to win the hearts of millions of fashionisers. Nude is the main palette of the collection, including dusty pink, mint and cream tones, alongside burgundy, blue and black colors. A great attention to details makes these pieces just fabulous! The H&M cocktail dresses, jumpsuits, strapless tops and tailored trousers, long dresses with asymmetrical hemline and flirty mini dresses stand out thanks to the 3D floral motifs used, ruffles, peplum and delicate lace. Every item here radiates a couture-like flair and each of them is sure to become your newest fashion obsession.
If you are already in love with these gorgeous party dresses, wait till April 4, when the H&M Conscious Exclusive Party collection 2013 hits the stores and hurry up to buy your favorite exclusive dress!
Photos courtesy of H&M