H&M Exclusive Conscious Collection 2012

In the era, when we all try to pay much attention to our environment, almost every aspect of life has been included in preaching eco-friendliness. Fashion is not an exclusion to this end, and one brand that has highlighted this concept in many of its collections is Swedish retailer H&M. Now, we have the chance to admire the newest H&M Exclusive Conscious Collection 2012, rife with a myriad of wow-worthy and eco-friendly red carpet looks.


Making its aim to attract the attention of the public to the importance of working with recycled fabrics and sustainable fibers, the brand doesn’t forget about style and comes up with exclusively stylish, ultra-femme outfit ideas for the maximum glamorous and refined impact. Available from April 2012, the H&M Exclusive Conscious Collection 2012 has already managed to gain lots of fans among our favorite celebrities. Viola Davis, Kristin Davis and Amanda Seyfried are some of the “It” girls, who have already managed to wear one of those exclusive H&M frocks. Getting a red carpet worthy look has never been so affordable! So if you also want to look as stylish and eco-conscious as your favorite style icons, it’s an amazing opportunity for you to pick one of those elegant frocks and long gowns.
Hemp, recycled polyester and organic cotton are the main materials used for creating those stylish, feminine ensembles. Adding a bit of eye-catching colors, the H&M designers managed to easily get this mesmerizing result. It’s time to shy away from the classy LBD, as far as these purple, lemon, pink and bright blue stunners are there. For the maximum positive attention, pick one of those floral printed designs or the ones featuring ultra-sophisticated embroidery.


The jewel of the entire H&M Exclusive Conscious Collection 2012 is definitely that flamboyant and architectural gown embedded with bulky ruffles. There are also a lot of impressive strapless dresses and silhouette-embracing long gowns drenched in vibrant brights. Skim through the rich parade of incredible designs and make your special events memorable picking the style that flatters you the most.

Photos courtesy of H&M

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