H&M Fashion Against AIDS Summer 2012 Campaign

One of the most dangerous and horrible diseases of our era is HIV/AIDS, so no wonder various fashion labels and designers organize special campaigns to attract the attention of the public to this global issue. One of such labels is H&M, which has released a special H&M Fashion Against AIDS summer 2012 campaign that resembles a ‘make love not war’ style Hippie proclamation presenting numerous couples all dressed up in chic festival-appropriate clothing pieces. Besides struggling against AIDS/HIV, the H&M Fashion Against AIDS summer 2012 campaign presents a selection of super-duper trendy and cool outfit elements that perfectly fit the festive season.


Photographed by Dan Martensen, the latest H&M Fashion Against AIDS 2012 campaign features the catwalks queens and kings, such as Alana Zimmer, Taylor Fuchs, Hanne Gaby Odiele, Mackenzie Hamilton, Vladimir Ivanov, Abiah Hostvedt, Sedene Blake, Miles Garber, Mitch Baker, Kel Markey, Loammi Goetghebeur, Nicola Wincenc, Austin Hall and Adam Wallac. Join the Swedish label and fight for a generous cause by getting your favorite pieces from this voguish collection.


Some of the hottest trends have been reflected in the H&M Fashion Against AIDS summer 2012 collection, including different ethnic prints and patterns that come mixed and matched together. Africana style graphics come along with modern design techniques and result into cutting-edge attire options worth investing in. Think trendy tank tops, dresses and dip-dye shorts this festive season. Moreover, there are statement accessories embellished with feathers, tribal prints and other details that perfectly go with those cool apparel options.
The chromatic spectrum of this collection is just amazing! Have a nosey at the H&M Fashion Against AIDS summer 2012 campaign and get a few bright pieces without forgetting the actual purpose of the campaign. The collection is already available for sale at H&M stores and online, from April 26.

Photos courtesy of H&M

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