Holiday themes are becoming more and more popular. Another sophisticated and stylish brand comes up with its suggestions for the upcoming holidays. The H&M holiday 2013 campaign represents the best picks of the famous Swedish high street retailer, which can gift you with cool and eye-catching party looks. Super models Christy Turlington, Liu Wen, Cora Emmanuel, and Doutzen Kroes gorgeously present the wonderful array of stunning pieces, chosen from the most descriptive and typically H&M designs. Alexi Lubomirski created the nicely set and shot images, which manage to demonstrate the brand’s main ideas from all the spectrums possible.
Thus, the main emphasis of the looks goes to the dark elegance again, basically concentrating the garments on the black background (Learn How to Wear Black). The glittery patterns are also added to the looks every now and then, being nice final touches for bringing in some additional proportions of chic party motives. This way, from the very first look we can notice the drive for mystique black, including such options as a lace dress of knee length, a jersey top, and a black jacket combined with a classy white shirt, and identically designed black pants. Here some beadwork with golden elements can be noticed, too. This trend is further followed by some glittery bottoms, paired with a nice and minimalistically designed top, followed by a cool grey cardigan, which is simply perfect with its securing and comfy looks. After these, come the printed motives and all-shiny black jacket, having some disco style touches.
Finally, it’s the sweaters and sweatshirts that represent the warmer options of the H&M holiday 2013 collection, still never losing the selected glittery motives. Some animal printed jackets, chiffon dresses and a jersey skirt are what the line is concluded with. All in all, the pieces present a huge variety of amazing and never repeated designs and shapes, each of which can definitely help you to stand out and be the most attractive and shiny star of the holidays!
Photos courtesy of H&M