H&M Loves Coachella: A Collaboration for the Boho Chic Girls

Everybody’s favourite retail clothing store H&M is going for the rocker chic look with its first ever cobranded collection, collaborating with the Coachella Valley Music and Arts Festival in Indio, California. The collection itself is named H&M Loves Coachella, with the Swedish company really putting an effort into promoting the new designs as well as the festival itself, for which it has been a sponsor for six years running. This particular line will be sold across 350 stores in North America, available to the mass public from March 19, 2015. On March 26th, the H&M Coachella 2015 collection will hit its worldwide market, as well as premiering online. Exclusive merchandise will only be available at the pop-up shop on the festival grounds during the concert celebrations on April 10-12 and 17-19. Plus, guests on the ground can enjoy some splendid music by AC/DC, Alabama Shakes, Drake, Florence and the Machine, Nero, David Guetta, Kele and Lykke Li.

H&M Loves Coachella 2015 Collection

The Festival itself has a totally different vibe to it, a place of fashion and bohemian beauty. Celebrity appearances are very common and the music lineups prove that it’s more than just a local fiesta. It has grown in popularity over the years and there have been hundreds of festivals under its name appearing throughout the year, between March and October. It has also become a major opportunity for the fashion industry, with H&M capitalizing on its fame and the number of attendants at the events. As such, the new collection will include both men’s and women’s clothing and accessories ranging from $5 to $50; the women’s line will have a more romantic focus with its graphic tops, the fringe and lace, the rompers and crop tops, the shorts and wide-legged pants. We have the Bohemian tunics and cut-offs. The men’s line is much simpler, with a major focus on graphic tees and shorts to complete the summer look.

The fast-fashion clothing store for men, women, teenagers and children currently exists in 55 countries, has over 3500 stores and is ranked the second largest global retailer, behind the Spanish Inditex that’s the parent company to world renowned ZARA. It is, without a doubt, one of the best budget clothing stores to be found, particularly in North America. The 1946 women’s store founded by Erling Persson in Västerås, Sweden, has certainly come a long way in the fashion industry and it’s interesting to see where it will be heading in the future! Hennes and Mauritz became H&M from 1998 onwards.

H&M Coachella 2015 Collection

H&M has a fun addition to this collection as well. United States customers who have unwanted clothing and bring them in for recycling purposes will receive 20% off vouchers off their purchases and will enter a contest to will a Coachella weekend. Fashion and music lovers are undoubtedly thrilled about the prospect and we can only say kudos to the fashion brand for its encouragement of local musical talent, festival creation and its ability to seamlessly collide the music and fashion worlds.

Photos courtesy of H&M

Recent Posts

Elevate Your Winter Denim Game With Ripped Jeans

Jeans are a girl’s best friend. Whenever ladies don’t know what to wear, their favorite denim pieces are here to save them. In winter most of us are sad that we have to give up...

Selena Gomez x Puma En Pointe Collection

Selena Gomez stars in her second campaign for the famous sportswear brand Puma. After becoming their ambassador in September 2017, the singer launched her first official campaign for the Phenom sneaker in November. And now for...

Naomi Campbell & Kate Moss Reunited for Kim Jones’s Last Louis Vuitton Show

It has been a while since a designer convinced the legendary Kate Moss to go back on the runway. Her last official walk was at Louis Vuitton’s Fall 2013 women’s show. Five years later, the...

Stella McCartney Autumn/Winter 2018 Collection

One of the advantages, when you're a daughter of an infamous pop singer, is that your father can entertain the guests at any party you host. Stella McCartney got her dad Paul McCartney up on...

Nike’s “The 1 Reimagined” Collection Is All About Female Empowerment

The sneaker industry is finally becoming more inclusive for women's designs. Over the past few years, sneakers became a must-have item in every fashionista’s closet. Fashion influencers started including them in every one of their...