Everybody’s favourite retail clothing store H&M is going for the rocker chic look with its first ever cobranded collection, collaborating with the Coachella Valley Music and Arts Festival in Indio, California. The collection itself is named H&M Loves Coachella, with the Swedish company really putting an effort into promoting the new designs as well as the festival itself, for which it has been a sponsor for six years running. This particular line will be sold across 350 stores in North America, available to the mass public from March 19, 2015. On March 26th, the H&M Coachella 2015 collection will hit its worldwide market, as well as premiering online. Exclusive merchandise will only be available at the pop-up shop on the festival grounds during the concert celebrations on April 10-12 and 17-19. Plus, guests on the ground can enjoy some splendid music by AC/DC, Alabama Shakes, Drake, Florence and the Machine, Nero, David Guetta, Kele and Lykke Li.
The Festival itself has a totally different vibe to it, a place of fashion and bohemian beauty. Celebrity appearances are very common and the music lineups prove that it’s more than just a local fiesta. It has grown in popularity over the years and there have been hundreds of festivals under its name appearing throughout the year, between March and October. It has also become a major opportunity for the fashion industry, with H&M capitalizing on its fame and the number of attendants at the events. As such, the new collection will include both men’s and women’s clothing and accessories ranging from $5 to $50; the women’s line will have a more romantic focus with its graphic tops, the fringe and lace, the rompers and crop tops, the shorts and wide-legged pants. We have the Bohemian tunics and cut-offs. The men’s line is much simpler, with a major focus on graphic tees and shorts to complete the summer look.
The fast-fashion clothing store for men, women, teenagers and children currently exists in 55 countries, has over 3500 stores and is ranked the second largest global retailer, behind the Spanish Inditex that’s the parent company to world renowned ZARA. It is, without a doubt, one of the best budget clothing stores to be found, particularly in North America. The 1946 women’s store founded by Erling Persson in Västerås, Sweden, has certainly come a long way in the fashion industry and it’s interesting to see where it will be heading in the future! Hennes and Mauritz became H&M from 1998 onwards.
H&M has a fun addition to this collection as well. United States customers who have unwanted clothing and bring them in for recycling purposes will receive 20% off vouchers off their purchases and will enter a contest to will a Coachella weekend. Fashion and music lovers are undoubtedly thrilled about the prospect and we can only say kudos to the fashion brand for its encouragement of local musical talent, festival creation and its ability to seamlessly collide the music and fashion worlds.
Photos courtesy of H&M