Let’s be honest: when it comes to professional activewear it’s not that easy to find something that is remotely comparable to haute couture athleisure/activewear. H&M, the giant Swedish retailer, personally took the challenge to create an Olympics inspired activewear collection for 2016 that could be equally functional and fashionable. It comes just in time for the big event held in Brazil.
News that H&M was going to dress the Swedish Olympic team hit the headlines back in February this year. Everyone was thrilled about how perfect and non-lacking in style the collection was. The retailer has then announced a collection For Every Victory indeed, which means that we can now all dress up like a real Olympic athlete for the next few months.
“This is a collection about performance with great style and the input of the Swedish Olympic team has been invaluable in the creation process. The result is high fashion technical sports pieces for everyone to wear,” Design and Creative Director at H&M, Pernilla Wohlfahrt declared in a press release.
Designed in collaboration with the Swedish team, the H&M Olympics 2016 activewear collection features top-notch materials and 100% workout-approved ensembles, which will not only let the skin breathe while our bodies are covered properly during exercising, but also encourage us to live a healthier life.
To better embody this spirit, H&M tapped some of the most inspirational personalities to front the campaign, such as Caitlyn Jenner (here seen posing with her Olympic gold medal), Chelsea Werner (a Special Olympics champion), Mike Coots (who keeps on surfing even after having lost a leg after a shark attack), and boxer Namibia Flores (who fights against gender-based prejudices every single day). All of these personalities dared to stand up to their true selves and to never give up on their dreams, a philosophy H&M wants us to embrace too.
As for the collection per se, For Every Victory features a color palette in neutral tones for every taste, namely black, dusty pink and grey, as well as touches of gold that could be linked to the golden medals of our life goals. It predominantly features performance t-shirts and leggings, but running shorts and sports bras for women are available too.
As for the accessories, you can count on multicolored legwarmers and unisex backpacks as well. The overall aesthetic is both minimalistic and fancy, while the recycled polyester materials guarantee certain technical benefits, such as quick-drying.
With price tags ranging from $6 to $60, the collection is definitely affordable too, which means that there are no excuses indeed for not starting a healthier lifestyle at this point. H&M’s For Every Victory activewear line launches in both bricks-and-mortar stores and online at HM.com on the 21st of July, 2016.
Photos courtesy of H&M