H&M Releases Olympics Inspired Activewear Collection

Let’s be honest: when it comes to professional activewear it’s not that easy to find something that is remotely comparable to haute couture athleisure/activewear. H&M, the giant Swedish retailer, personally took the challenge to create an Olympics inspired activewear collection for 2016 that could be equally functional and fashionable. It comes just in time for the big event held in Brazil.

H&M Olympics Activewear 2016 Collection

News that H&M was going to dress the Swedish Olympic team hit the headlines back in February this year. Everyone was thrilled about how perfect and non-lacking in style the collection was. The retailer has then announced a collection For Every Victory indeed, which means that we can now all dress up like a real Olympic athlete for the next few months.

“This is a collection about performance with great style and the input of the Swedish Olympic team has been invaluable in the creation process. The result is high fashion technical sports pieces for everyone to wear,” Design and Creative Director at H&M, Pernilla Wohlfahrt declared in a press release.

Designed in collaboration with the Swedish team, the H&M Olympics 2016 activewear collection features top-notch materials and 100% workout-approved ensembles, which will not only let the skin breathe while our bodies are covered properly during exercising, but also encourage us to live a healthier life.

To better embody this spirit, H&M tapped some of the most inspirational personalities to front the campaign, such as Caitlyn Jenner (here seen posing with her Olympic gold medal), Chelsea Werner (a Special Olympics champion), Mike Coots (who keeps on surfing even after having lost a leg after a shark attack), and boxer Namibia Flores (who fights against gender-based prejudices every single day). All of these personalities dared to stand up to their true selves and to never give up on their dreams, a philosophy H&M wants us to embrace too.

H&M Olympics Activewear 2016 Collection

As for the collection per se, For Every Victory features a color palette in neutral tones for every taste, namely black, dusty pink and grey, as well as touches of gold that could be linked to the golden medals of our life goals. It predominantly features performance t-shirts and leggings, but running shorts and sports bras for women are available too.

As for the accessories, you can count on multicolored legwarmers and unisex backpacks as well. The overall aesthetic is both minimalistic and fancy, while the recycled polyester materials guarantee certain technical benefits, such as quick-drying.

With price tags ranging from $6 to $60, the collection is definitely affordable too, which means that there are no excuses indeed for not starting a healthier lifestyle at this point. H&M’s For Every Victory activewear line launches in both bricks-and-mortar stores and online at HM.com on the 21st of July, 2016.

H&M Olympics Activewear 2016 Collection

Photos courtesy of H&M

Recent Posts

Lamé Babe

I am such a sucker for lamé. I have sound myself spending hours at a time on Etsy browsing through page after page of vintage pieces to find the perfect ones.  Some of the best...

10 Hottest Steals of The Week

It's a new scent o'clock! We found these insane perfume deals that won't last forever. You'll actually feel like you're saving while grabbing some goodies at these prices. Flip through this article to treat yourself...

Kylie Jenner’s BFF Jordyn Woods to Collab With Kylie Cosmetics

The queen of sought-after collaborations, Kylie Jenner, has yet another exciting makeup partnership up her sleeve. Her bestie, the curvy model Jordyn Woods announced some major news during BeautyCon LA. On Sunday, Kylie's BFF confirmed...

The First Gucci x Dapper Dan Collab Is Here

Ever since Alessandro Michele joined Gucci, he managed to transform a classy Italian fashion house into world’s most sought-after brand. Thanks to the numerous collaborations and the fresh viewpoint of the designer, we all desperately...

Britney Spears to Release Gender-Neutral Perfume

Fact: Britney Spears has been ruling the fragrance game way before Kim Kardashian. The reality star is now making millions in a single day when launching new fragrances, but she still can't beat the Queen...