The H&M Studio spring/summer 2016 collection unveiled during Paris Fashion Week is for a woman who is “always exploring, always glamorous, always on an adventure,” according to the brand. This time around, the Swedish retailer ditched its glamorous runway shows that usually feature world-famous supermodels, a star-studded front row, an out-of-this-world runway decoration and fabulous designs, instead preferring a cozy showroom presentation with the mannequins acting as the models. The sneak preview for the collection shows a wide range of bold colors and naturals, perfect for the woman who is always on the move, taking risks and never slowing down. With this collection in her wardrobe, she will be prepared for anything in her life.
This was never more apparent than with their range of looks. There are garments for the office, for the gym, and for everyday streetwear, with fun, youthful sun dresses and patchwork jeans perfect for any woman, any time. There is a bohemian vibe to the H&M SS 2016 collection, and a variety of prints. And this is all from the brief sneak peek they gave us.
Pernilla Wohlfahrt, head of design for H&M, depicted the spring/summer H&M woman as someone who can find adventure wherever she is, be it in a city, on a trip, or anywhere else she may find herself. But above all else, Wohlfahrt said the most important attribute of the collection is that “whatever she wears, she always looks effortless.”
As always, H&M has designed for an urban bohemian girl, who wants to look great without having to worry about not being prepared. The best side about these looks? The pieces will be available for the same affordable prices, we are all used to getting from the high-street giant.
In order to showcase their Studio collection, H&M invited professionals in the fashion industry to the Louvre Palace to look at the clothes before the line is released. It’s a shame we have to wait to see what’s on the market for spring/summer 2016, because we are on the edge of our seats, waiting to see the adventure we’ll be taken on when the line is officially released.
The preview shows structured jackets, flowing dresses, and overall beautiful clothes for the modern urban woman, much like every other H&M collection. The company seems to be toying with the mixture between the urban scene and bohemia, as there are pieces that use one or the other, and some still that use both in one. So, whether you’re looking for an edgy look for the spring/summer seasons or one that’s more feminine, H&M will have you covered.
The H&M Studio spring 2016 line will become available in select stores and online starting February 25, 2016, according to the company’s website. So, unfortunately we’ll have to wait until then to see everything the new line has to offer, but we’re sure the reveal is going to be spectacular.
Photos courtesy of H&M