ICYMI Amazon Launched “The Fix”- a Stylish Shoe and Handbag Line

Amazon is taking another step further in the fashion industry. The retail giant debuted a new shoe and handbag collection called The Fix. This is a completely new in-house line that is a part of Amazon Fashion. With this move, Amazon is helping to secure its place as one of the most visited stores for modern shoppers.

Amazon Debuts “The Fix” a Stylish Shoe and Handbag Line handbag

Amazon Debuts “The Fix” a Stylish Shoe and Handbag Line ankle booties

The Fix is a fashion line that features modern and chic shoes and handbags. Each month, the collection will be updated with many new designs, which are meant for a diverse range of customers. Currently, The Fix offers 45 items. Amazon’s idea is to create a brand that presents designs for everyone that don’t cost too much. You will be surprised at how fashionable Amazon’s designs are. The collection will only be available for Amazon Prime users.

Amazon Debuts “The Fix” a Stylish Shoe and Handbag Line blue mules Amazon Debuts “The Fix” a Stylish Shoe and Handbag Line black mules

The shoes are made for modern fashionistas that follow the latest trends. You will see several slip-on mules, which are currently ruling the fashion world. Some of them are flat, while others have that cool block heel. Other styles include ankle booties, lace-up ballet flats, sneakers, slip-on shoes, stiletto flats, and more.

Amazon Debuts “The Fix” a Stylish Shoe and Handbag Line embroidered mules

Amazon Debuts “The Fix” a Stylish Shoe and Handbag Line lace-up ballerina flats

The bag diversity is also pretty impressive. There is a style for everyone and for most occasions. The Fix will provide you with cool cross-body bags in vibrant colors, cute backpacks, and suede evening clutches.

Amazon Debuts “The Fix” a Stylish Shoe and Handbag Line purple bag Amazon Debuts “The Fix” a Stylish Shoe and Handbag Line handbag

“We wanted to deliver on an amazing, accessible price point with well-made shoes. What we’re so focused on is bringing the joy back to shopping. … We just want our customers to have that great moment where a great shoe can totally change their look. We want to give her more and more options to choose from. It’s about hitting all the notes in what the customer is looking for.”- said Kate Dimmock, the fashion director of Amazon for Footwear News.

Amazon Debuts “The Fix” a Stylish Shoe and Handbag Line mules

Amazon Debuts “The Fix” a Stylish Shoe and Handbag Line sneakers

The prices will range between $49 and $150. The mega-retailer is also launching a new Prime Wardrobe service, which will sell more than 1 million products. This is a completely new approach to shopping. With the Prime Wardrobe option, people are going to be able to order the things that they like without paying for them upfront. Once they have them delivered, they can decide what they’ll keep, and pay for the items then. Another very exciting thing to expect is Amazon’s collaboration with the popular sportswear brand Nike.

Amazon Debuts “The Fix” a Stylish Shoe and Handbag Line red cross body bag Amazon Debuts “The Fix” a Stylish Shoe and Handbag Line sandals

Photo Courtesy: Amazon

Recent Posts

Shiniest PVC Pieces To Amp Up Your Style

This winter we go by the rule “more is more”. Dull outfits are reserved only for the ones who are afraid to experiment. But if you are into fashion and always want to look your best,...

Oscar de la Renta’s Wedding Dresses: Spring 2018

Oscar de la Renta’s bride is elegant, feminine and glamorous. For their first bridal collection as co-creative directors, Laura Kim and Fernando Garcia wanted to keep the recognizable spirit of the brand. They paid homage...

Calvin Klein x Amazon Fashion Holiday Collab

The popular American brand Calvin Klein is pairing with Amazon Fashion for a special holiday collection. They are not only releasing a new line but also setting up several pop-up shops. If you are somewhere...

Seductive Makeup Looks For Night Out

It's that time of the year where you have multiple reasons to glam up. Many holiday makeup collections already dropped. These glitter & glimmer packed collections are inviting you to get creative and experiment with...

Kylie Cosmetics Holiday 2017 Collection

Out of all Holiday makeup collections that launched so far Kylie Jenner's one is the most anticipated. The youngest Kardashian-Jenner sister threw the pregnancy rumors in shade with the announcement of her Kylie Cosmetics Holiday...