In the last few years Inditex has experienced an impressive growth in both sales and popularity, and we could indeed also say that it just started 2016 with a bang. Inditex, which owns Massimo Dutti, Bershka, Stradivarius, Oysho, Pull & Bear, Zara and Zara Home, is slowly expanding its territories both in terms of bricks-and-mortar stores and labels (let’s take for instance what’s happening to Lefties). Zara, Inditex’s oldest daughter (and one of its most profitable brand), is growing internally too, expanding its services and now even welcoming a new addition to its shelves: Zara Sport. Launching Zara Sport, however, is just one of the many expansions Inditex is undergoing now.
Inditex, the headquarters of which launched a negotiation process to formally establish a European Works Council for the group a few days ago, got caught up in the athleisure fever like most of the international brands and customers, and decided it had now officially something to do with all those fitness-inspired pieces of clothing. To the pleasure of those who caught the same fever, and those who can’t go a day without jogging or doing their cardio exercises, Zara is thus finally going to have its own sportive line to help us make fashionable, yet affordable fitness choices too.
Unfortunately, as far as we know, the Inditex Group is not planning to open any kind of Zara Gymwear department store as it did in case of Zara Home, meaning that one will need to look for Zara Sport outfits at local Zara stores. Some may actually have already noticed that Zara has been slowly adding more and more gym proposals to its collection since earlier this year, leaving us wondering whether it was just a ‘spur-of-the-moment decision’ or a way to tease us about some near-future decisions. We now finally know that the full loaded Zara Sport collection is about to hit the stores on the 10th of March.
Zara Sport will not however solely feature fitness, cardio and gymwear pieces, as it will actually include pretty much everything from swimwear proposals to tennis looks, from yoga pants to pilates tops. It will especially feature a lot of basics and, most importantly, it will be all about quality. Each of the limited edition proposals is made of hi-tec materials that not only will allow all of us to be at ease while practicing sports, but will also prevent sweat stains and let our skin breathe.
As for the style, although being closer to the basics, Zara won’t get rid of its well-known sense of fashion, and most of the Zara Sport designs will appeal to you so much that it will be probably hard to not wear them on a daily basis too. Black and gray will be the most featured colors, while bright touches of neon yellow will be perfect for those who like to go out jogging late in the evening.
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