Beyoncé Stars in Ivy Park Spring 2017 Ad Campaign

The new Ivy Park spring 2017 campaign is everything that could be expected of Ivy Park, packed with athleticism and star power, good intentions and meaningful imagery. Starring in the campaign ad is a group of women, who are socially conscious and fashionably aware. The cast of the ad campaign is impressive, including models, athletes, actresses, and, of course, socially conscious activists. Currently, the collection is available at Nordstrom, Revolve, and Topshop International.

Beyoncé in Ivy Park Spring 2017 Ad Campaign

The Ivy Park spring 2017 collection includes lace up sweatshirts, awesome Ivy Park branded hoodies and garters and bodysuits, many of which feature cut outs, as well as expected compression pants and sports tops. Costs are reasonable, ranging from $10 to $75 throughout the collection.

Obviously Beyoncé, who recently broke the Internet announcing her pregnancy on Instagram, is in Topshop’s Ivy Park spring 2017 ad campaign, but we also see a few other incredible people like Yara Shahidi, the sixteen-year-old activist and actress who is currently starring on the TV show Blackish. Not only is she an activist, but she is also a black belt in Karate and she makes certain to express how Karate and being physically fit works with her activism.

According to Yara this combination works for her because “Karate influences activism in so many ways. Partly because it’s a self-discipline and learning 1) how to humble yourself and 2) how to stay centered… When you’re centered, it’s easy to do all the other things you want to do.”

Ivy Park Spring 2017 Ad Campaign

The daughter of Lauryn Hill – Selah Marley is also in the campaign and she is as proactively minded as her mother and her famous grandfather Bob Marley. As a former gymnast and current model, Selah prefers to stay in shape using basketball currently. The Ivy Park spring 2017 ad campaign also features rising star model Sophie Koella, who is an avid skier, passionate about the comradery of female athletes and the fashionable comfort of athleisure.

Sophie Koella also has an incredible Instagram page. In an interview with Vogue, she said: “The most inspirational part of working for Beyoncé’s Ivy Park is how the brand is built around elevating and empowering girls of all sorts and all ages.”

Selah Marley, who agrees stated: “Sports are usually only geared towards men, and [it is empowering] simply shining a light on the fact that yes, women play sports and yes, we’re also great at what we do. I love that it highlights that women are capable of anything and we can dominate anywhere we go.”

Beyoncé’s protégés – twins Chloe and Halle Bailey are also in the campaign video and will be seen in the newest images of the Ivy Park campaign that are scheduled to be released in March 2017. Each of options in the Ivy Park spring 2017 collection is incredible looking and sure to be a hit, just like the great majority of things Beyoncé is involved with.

Ivy Park Spring 2017 Ad Campaign

Photos courtesy of Topshop

Recent Posts

Shiniest PVC Pieces To Amp Up Your Style

This winter we go by the rule “more is more”. Dull outfits are reserved only for the ones who are afraid to experiment. But if you are into fashion and always want to look your best,...

Oscar de la Renta’s Wedding Dresses: Spring 2018

Oscar de la Renta’s bride is elegant, feminine and glamorous. For their first bridal collection as co-creative directors, Laura Kim and Fernando Garcia wanted to keep the recognizable spirit of the brand. They paid homage...

Calvin Klein x Amazon Fashion Holiday Collab

The popular American brand Calvin Klein is pairing with Amazon Fashion for a special holiday collection. They are not only releasing a new line but also setting up several pop-up shops. If you are somewhere...

Seductive Makeup Looks For Night Out

It's that time of the year where you have multiple reasons to glam up. Many holiday makeup collections already dropped. These glitter & glimmer packed collections are inviting you to get creative and experiment with...

Kylie Cosmetics Holiday 2017 Collection

Out of all Holiday makeup collections that launched so far Kylie Jenner's one is the most anticipated. The youngest Kardashian-Jenner sister threw the pregnancy rumors in shade with the announcement of her Kylie Cosmetics Holiday...