The J. Crew spring/summer 2017 presentation made a lot of waves with a 65 look presentation modelled entirely by ‘real people’. By including these ‘real people’ J. Crew’s spring 2017 collection presentation was able to boast that their clothes were on an assortment of body types, sizes and races. This is a feat that is nearly never accomplished during any fashion event, anywhere in the world at any time.
J. Crew managed to show that their ready-to-wear collection really was practical and fantastic for the widest sampling of people put together for a fashion presentation at New York Fashion Week. These people ranged in age from 13 years old to 70 years old and were the employees of J. Crew as well as the staff’s friends and family.
The show overall was charming, stunning and inspiring. The comfortable looks and easy styling more than prove that the upcoming spring and summer line for 2017 will be able to integrate into current wardrobes like a dream. Every piece can be dressed up or down, and nothing looks out of place.
Each of the looks was comprised head to toe with upcoming J. Crew fashions. The polished and chic looks were accented by little thoughtful notes throughout the presentation such as the mini bios included in the show notes that encouraged guests to learn about each other.
Off-the-shoulder pieces, long dresses, stripes and solids were interspersed throughout the collection and all of it was beautifully put together. There were distressed pieces, denim and pleated ruffles that added structure and volume stunningly well.
A favorite piece in the J. Crew spring 2017 collection is a long khaki dress with pleated ruffles and sheer underlay with polka dots at the hem of the skirt. Another is a distressed looking blue and white striped maxi skirt that was beautifully and intriguingly complex.
Somsack Sikhounmuong, the womenswear designer for J. Crew, said that the people in their office, their style and energy were what inspired them. Somsack also spoke on the casting process and what they learned about how each woman spoke on what she liked and what made her feel beautiful.
They paid attention to the differences in what one woman appreciated and felt good in as opposed to another. He went on to say “Just being able to put our clothes in that context and sort bring them to life was very cool.”
Interestingly, some of the looks for women featured use of a few menswear pieces in their ensembles. The teenagers also wore the main collection rather than the kid’s collection. J. Crew made a point of showcasing the preferences of many of their customers shopping habits, and not just the initial vision of J. Crew.
The inclusion of pieces not necessarily designed for one type of customer and how it can integrate into a great look anyway was a big feature of the presentation and made the array of khaki, creams, black and blues much more exciting. This season designers really went out of the normal ways of doing things and created a real line to customers and fans.
Photos courtesy of J. Crew