Those who thought Bella Hadid was not going to break through fashion in 2016 should really change their mind. J.W. Anderson just tapped the American model for its fall 2016 ad campaign, and the results are theatrically gorgeous, indeed.
The J.W. Anderson fall 2016 campaign marks an important milestone not only for Bella Hadid, who less than two months ago got tapped as Dior’s brand ambassador as well, but also for J.W. Anderson. The label, whose creative director is Irish fashion designer Jonathan William Anderson, is being represented by such big names in the industry for the first time ever, in terms of both the brand ambassador and photographer.
Mysterious and kind of elegiac, the J.W. Anderson fall/winter 2016-2017 campaign is the result of iconic photographer Jamie Hawkesworth’s work, whose attitude towards fashion photography is more linked to documentary photography than to mere marketing. Jamie Hawkesworth’s campaigns are always innovative and well structured, and this specific J.W. Anderson campaign is no less so.
Evocative and intimate, the campaign draws inspiration from a fictional actress who, between one scene and the other, gets captured backstage during a break. Bella, who genuinely looks natural, as if she has been on stage all her life, is however not alone in the pictures. To her left, a boy poses along with a sinister puppet strung around his neck, adding an eerie factor to the entire campaign.
The two models sort of represent J.W. Andersen’s contrasting aesthetics, which have never failed to provide us with androgynous yet delicate proposals since 2008. Other interpretations of the campaign see the little boy as being Jonathan William Anderson himself, with the puppet embodying the behind-the-scene interpretation of his newest muse, Bella Hadid.
“When we were discussing the general concept of the campaign, we wanted a beautiful girl with a strong personality. Bella’s name came up and it was then decided!” explained Anderson in an official press note.
As for the campaign’s setting, in the perfect Jamie Hawkesworth tradition, it was staged outside London, in the country of the Lee Valley Regional Park, with Benjamin Bruno as the stylist (he has so far been one of Anderson’s favorites).
For this J.W. Andersen fall 2016 campaign, Bruno opted to focus on the label’s FW 2016-17 collection’s most eccentric proposals, which could help affirm the brand’s willingness to break all the fashion norms once more. Bella Hadid is seen sporting structured pieces, such as the peplum-trimmed skirt, a sleek blouse, a structured, heavyweight asymmetric shirt and the collection’s must-have accessory – a pair of super-pointy shoes.
The contrasting little boy on the left just stands there wearing a plain black t-shirt, which inevitably enhances Bella’s looks.
As of now, the J.W. Anderson fall 2016 campaign has been realesed only on j-w-anderson.com and on the label’s social media, so those who like to keep the printed versions of the campaign probably have to wait up until the September issues of international magazines get finally unveiled!
Photos courtesy of J.W. Anderson