Net-a-Porter is launching “Bleu Blanc,” a nine-piece capsule collection, with Jacquemus. The name comes directly from the color scheme of the Jacquemus x Net-a-Porter line – all of the pieces were created in navy and white pinstripes. Pieces from the “Bleu Blanc” collection will retail for $115 to $840, and will become available on Net-a-Porter starting November 28th.
Simon Porte Jacquemus is the head of his eponymous label, which has been carried by the luxury fashion retailer for the past year; Net-a-Porter has reported strong sales from the brand.
Fashion director for Net-a-Porter Lisa Aiken expressed in an interview with WWD that the launch of this capsule is largely due to the up-and-coming nature of the label.
“The reasoning behind the capsule was to establish ourselves as a destination for the brand,” said Aiken. “They haven’t done any capsule with any other retailers, so we wanted to be the first. We are also selling out of the existing collection so quickly, and wanted to give customers an opportunity to shop something special from the brand between the seasons.”
Net-a-Porter is already a one-stop shop for luxury fashion, so staking claim as the first capsule for a newly hot brand is a big move to continue growth. “Bleu Blanc” is the perfect way to do that in this case, as the nature of the tops in this line are plays on seven staple autumn shirts and two bottoms; it’s what women are going to want right now. The pieces in the line are both comforting in their familiarity and striking in their deconstructed feel, making for an interesting juxtaposition of evoked styles.
You’ll find an asymmetric dress shirt that holds all of the great themes of the Jacquemus x Net-a-Porter capsule collection; the light blue long sleeves and bottom half are constructed as any standard dress shirt, while a deep navy one-shouldered top appears to be crafted and imposed on the top half. The juxtaposition makes it intriguing to look at while keeping things professional.
That last sentiment is a style carried throughout the collection, as the same could be said about a wide-neckline button-up with extra-long, baggy sleeves and a wrap dress that was created by sewing two halves of two different jackets together. The latter is an intriguing design for everyday wear, especially in an office setting, because it brings a playful tone to an otherwise too-simple jacket dress.
Another top with this same design was made to look like two juxtaposed shirtdresses instead of jackets. Other, simpler tops were a tight off-the-shoulder, long-sleeved striped top, a wrap jacket dress, and a simple one-shouldered tight white pinstripe top.
The bottom options in the Jacquemus x Net-a-Porter 2016 capsule collection are a skirt and a pant, both of which are professional garments with unique twists. The skirt is a mix between a pinstripe pencil skirt and a blazer; the design simply looks as though a blazer were cut off halfway. The pants are a standard pinstripe option, with the twist being that the hems are upturned by a few inches, giving the illusion that the wearer had to roll up a pair of too-long trousers.
This capsule collaboration is exactly what Net-a-Porter has been trying to focus on as a business.
Just last week, Sarah Rutson, vice president of global buying for the retailer, gave a presentation in New York, where she spoke about large projects that would be coming for the brand – there were no spoilers, though! This capsule collection with Jacquemus is clearly one of those projects, though.
Others we have already seen with Net-a-Porter include Sarah Jessica Parker’s new shoe collection, as well as capsules from Gucci, Reformation and J. Crew. Rutson also touched on the importance of collaborating with big-name brands; Jacquemus is new, yet successful, making it a great collaboration choice for the company’s intent.
Photos courtesy of WWD