Johanna Ortiz is a Columbian designer known for her vibrant collections with a hot Latin vibe and a lot of ruffles. Ortiz started her label in Columbia, back in 2001 and since then her fashion brand hasn’t stopped growing. Johanna now is a fashion ambassador for her country and recently had her first official presentation in New York with the Resort 2018 Collection.
“I’ve done market for a year in New York but this is my first formal presentation. I feel ready to be here, I have met so many people from New York — and also, I think that my clothes appeal more on models rather than hangers so it was important for me to show it like this.”-says Johanna.
Johanna showed her line at the garden of Ladurée located in Soho. The presentation featured a lot of Latin elements including the cheerful Columbian music that echoed in the venue. The designer explained that this type of music is called Cumbia Pacifico, and it’s very popular in Columbia. When it comes to the designs, she claims that she tried to add a little Southwestern vibe to her recognizable Latin flair.
The collection is very feminine, chic and vibrant. The ruffles that are her signature sign are present in almost all of the designs. Johanna created a piece for every season, starting from the hot summer up to the late autumn. There are many prints such as florals, leaves, and strips that add life and color to the collection. As for the fabrics, there are endless options. You could choose from beautiful summer lace, sequins, denim, knitwear and more.
You can see a lot of oversized sleeves and asymmetry that give a very romantic look to the collection. There are many crop tops paired with wide-leg pants and skirts in matching patterns.
Dresses offer a lot of diversity. There are several casual ones with a strong Latin vibe. There are also many elegant dresses perfect for all the formal events that are on your summer schedule.
For the accessories, Johanna teamed up with Rebecca de Ravenel, and they added a nice new touch to her famous Les Bonbons earrings. As for the bags, she collaborated with the Wayuu people in Columbia. They helped her create wonderful mochila bags, that are 100% handmade.
Photo Courtesy: Johanna Ortiz