As proven by its latest spring 2016 collection, Juicy Couture is undergoing some major changes, which are affecting its stylistic choices, too. The Juicy Couture pre-fall 2016 collection also shows the label’s newest side, in which more cheerful prints and juvenile lines are meant to give us moments of pure femininity. Overall, the line-up plays with many of the upcoming pre-fall trends, translating them to what a younger audience would like to wear after those nostalgic summer days. That’s probably also why the collection’s main focus is placed on the legs, which are often exposed with the help of some denim shorts or miniskirts.
Although displaying a cool array of autumnal jackets, the collection features a lot of summer staples, such as cover-ups turned into dresses and surfer-style prints, which could be perfect for those who usually get some real summertime sadness. To top it all off, most of the collection’s designs seem to have been directly inspired by Juicy Couture’s 2015 floral fruity fragrance.
As soon as we approach the first pieces, Juicy Couture’s floral patterns become more evident, yet showing a big diversity in style and overall aspect. On the one hand we have big floral prints on many delicate A-line dresses, which feature ombre shirtwaists, tunics, t-shirt and long sundresses, while on the other we discover stylized flowers adorning the collection’s athleisure pieces. While the former options are perfect for a night out with friends, the latter looks present more day-to-day casual pieces. Ombre patterns seem to particularly carry Juicy Couture’s pre-fall style, as they come combined with different items and hues.
While many pre-fall collections are reinterpreting the athleisure trend drifting it more towards the ‘-leisure’ part, Juicy Couture focuses more on the ‘ath-‘ aspect, confirming once again its willingness to create something that could be more internationally loved rather than merely appealing to American girls and young adults. Ironically, the collection’s all-American appeal is still apparent, mainly due to its typical trends, cuts and lines that are to be found everywhere from the East to the West costs.
Geometrical and striped patterns play a big role within the collection, too, exploring some interesting color-blocking motifs. Such motifs also come in different fabrics and processing techniques, such as lace embroideries and crochet patterns, proving that Juicy Couture’s creative director indeed put some efforts into spicing up the collection by playing with different layers and colors.
The Juicy Couture pre-fall 2016 collection brings us some vintage-inspired pieces, too, namely the paisley miniskirts and blazers. These designs differ a lot from the loads of floral-patterned items. Juicy Couture also features two pairs of denim pants, the cuts coming to please both those who can’t get enough of skinny jeans, as well as those who can’t wait to explore different styles, such as bell-bottom pants combined with a Seventies-inspired top.
Photos courtesy of Vogue