It is definitely the year of the Victoria’s Secret models, who are slowly taking over the fashion advertisement world. The collaboration of Candice Swanepoel and Behati Prinsloo is just another proof of the statement, as the astonishing duo teamed up once again, this time for the Juicy Couture spring 2016 campaign. Captured by Dutch photographers Inez Van Lamsweerde and Vinoodh Matadin, the blonde beauties sport the colorful and glitzy Juicy Couture looks from Black Label’s spring 2016 lineup, which includes casual dresses, sporty looks, cozy rompers and bohemian prints. With the creative director of the campaign being Roi Elfassy, hair styled by Garren and makeup done by Dick Page, one would expect nothing but wonderful results.
Full of joie de vivre, Swanepoel and Prinsloo had fun shooting the campaign’s video too, but beware! Their on-camera chemistry could be almost addictive. Their free-spirited contribution to the campaign also perfectly embodies any Juicy Couture girl, whose passion for adventure and thrill of travelling finds a good ally throughout the collection’s versatile and wearable proposals. Swanepoel and Prinsloo accentuate such feelings, making us just want to pack up everything and travel randomly the world.
The collection’s essentials also remind us that travelling in solo is always a good idea, as long as we put patience and initiative in our luggage too. After some troubled years, Juicy Couture’s cosmopolitan adventure has just officially started and is ready to literally conquer world, and featuring both Prinsloo and Swanepoel for an advertisement campaign is just the perfect way to prove it.
Regarding the collection and the campaign, Roi Elfassy recently stated how well perceived the label has been all around the world, and how proud he is about Juicy Couture’s willingness to expand its horizons. Working with two pairs of dynamic duos hasn’t been that hard for Elfassy either, who is more than thrilled about the results.
Targeting mainly the young, the Juicy Couture spring 2016 campaign is overwhelmed with colors, prints and patterns that may at times seem way too much to some of you, who give more preference to relaxed and toned down looks. On the other hand, the collection is a perfect source of inspiration for ditching all the winter blues and stepping into the new season looking cheerful, careless and pretty casual. Unleash the bold girl inside you, going for watercolor patterns, cheeky florals, matching yellow with pink, reds and crimson shades, different shades of blue, while sticking to glitzy metallic golden when it comes to the footwear!
Seeing Juicy Couture evolve and improve itself has really been a pleasure for us all so far, and we can’t wait to see what the label has in store for the future.
Photos courtesy of Juicy Couture