Seems like for their spring 2015 fashion campaigns renowned fashion houses and brands want to stand out with their powerful spokesmodels, and while the Madonna for Versace spring 2015 campaign came to be a pretty lovely surprise, we are completely shocked to discover a brand new Julia Roberts in the Givenchy spring 2015 ad campaign. Although she never shows her famous smile in the black-and-white photos, she still looks drop-dead gorgeous and classy in those strict all-black signature Givenchy outfits including a tuxedo dress, a boxy jacket and a lace shirt, all complemented with a barely noticeable makeup and effortless loose hair. With this new campaign and the talented spokesmodel, Riccardo Tisci demonstrates the more classic side of the famous French fashion house.
Talking about his choice of the new Givenchy ambassador, Tisci told WWD: “The mood of the show was about this very powerful woman, and Julia represents this very much. She represents the couture part. It’s important to show your iconic work. I want to build what is the real classic wardrobe.”
Tisci, who has been the creative director of the French fashion house for over a decade already, has been dressing Roberts for various red carpet events for the past year and a half, and for their spring campaign he has chosen to show off the more boyish side of the Hollywood actress. “I decided to make her more intellectual, more serious, more pure,” he said. “It’s a different, fresh, new way to see Julia — really cool and urban, I think.”
The Givenchy spring 2015 campaign starring Julia Roberts was photographed by Mert Alas and Marcus Piggott and it is set to break in the March issues of international publications. As Tisci has revealed, Julia’s photos are to be juxtaposed with a number of others featuring younger models and this way showing off the “reality in campaigns”.
Apparently featuring Julia in his campaign has been a dream for the Italian designer, who grew up with the love of American things, including the famous “Pretty Woman” star. He calls Roberts a serious, intelligent and accomplished actress, saying: “She’s not really out there: red carpet, parties, Facebook and Instagram. She really represents my woman. She’s got a really strong sense of fun and is very open.”
You may certainly remember the stunning Givenchy spring/summer 2015 collection, which managed to stand out in the series of PFW shows with its unique mood and distinctive style. We are more than sure you’re going to always remember this minimalist, modern and realistic ad campaign of the brand too!
Photos courtesy of WWD