Certainly choosing the right model to represent your brand is one of the key secrets to success in the fashion industry. This is why famous Korean brand EnC chose stunning model Karlie Kloss as the brand ambassador of the fashion house. Now the 19-year-old American beauty, who is famous for her lovely baby face and flawless body, stars in the newest EnC spring/summer 2012 ad campaign after appearing in the brand’s fall/winter 2011 campaign. Wherever, Karlie Kloss appears, she brings only success with her, and the EnC spring/summer 2012 ad campaign is no exception, where she does her job perfectly well.
The latest EnC spring/summer 2012 ad campaign is characterized by “the united concept of modern couture and modern femme.” The photoshoot was done by acclaimed photographer Jason Kibbler, who has worked with numerous famous brands. The video and the photos were taken at a luxury hotel in New York. We can see lots of colors, amazing details used, clean lines and structures. Femininity, sophistication and trend-awareness are the main words to describe the EnC spring/summer 2012 collection. No wonder, the EnC ss 2012 ad campaign is simply breathtaking!
Actually, Karlie Kloss is famous not only her amazing body and lovely personality, but also for baking cookies for designers. As once Alexander Wang said in an interview, “She baked me peanut butter cookies when she came in for her fittings. How sweet is that? At the end of the day, even if you’re the most beautiful girl in the world, if you make everyone’s life miserable, you won’t get far. Karlie is a rare balance of beauty and personality”.
Reaching newer heights in her modeling career, Karlie can be spotted covering almost every magazine and appearing in lots of fashion campaigns. “Really, I have to pinch myself every now and then and just step back and realize all the cool things I’ve been able to experience, and the incredible things I’ve been able to do since I’ve started this career. Every single day I’m shocked. When I started this career I had no idea that it would lead to where I am today, and allow me to travel to all these beautiful places,” she stated in an interview with Harper’s Bazaar.
Maybe it’s her sweet face, great talent and good personality, but one thing is sure, she is loved by everyone, knowing her. “Growing up in a house of five girls, I couldn’t help but glance at a fashion magazine or two, but I never really followed [fashion] that closely until I became involved in it,” she confessed.
We can say one thing, she is one of the most demanded models of the moment and the muse for some renowned designers. Wondering why? Take a peek at the EnC spring/summer 2012 ad campaign and you’ll understand.
Photos courtesy of EnC