Tenderness, a soft, feminine ethereal theme, relaxed, fresh magic to drown in and feel lost in dreams… This is what we start missing now when looking through the currents fashion ad campaigns, which propagate strict, reserved, limited and extremely right rules of fashion without the chance to diverge from that correct road. But no worries: there comes a whole new remedy for all of us. One of the most popular and stylish high-street brands that we all adore, Marella has prepared its fall/winter 2015 ad campaign with a brand new face – Karlie Kloss. Moreover, the brand invited the super talented fashion photographer Ryan McGinley – Young Photographer Infinity award laureate, to capture the natural beauty in most convenient surroundings for her – nature!
The Marella fall 2015 campaign pictures and the ad clip were taken in a heavenly garden entirely in blossom with breathtaking blooming trees and fresh green bushes. Appearing in the company of tiny rosy, yellow and white flowers, Karlie adds her everlasting charm to the pieces that any of us would die for: soft classic coats in earth colors with rosy, beige, light-brown hues, plain black, waist-belted coat-dresses to have for life, light-grey hooded jackets and even a plain white shirt-dress. I bet, every other girl, if not every girl, wanted to have the latter when watching classic rom-coms (if you know what I am talking about). And unlike other campaigns we have seen lately, Marella’s pictures contain an incredible amount of detail – a nice bungalow, pink-violet curtains with antique chandelier embellished with clover clusters, exotic trees with the brightest colors of rainbow… These bring special light to the greatness of the pieces displayed, which are extremely handy and classic. The easy, plain long black dress variants are incomparable for the owner allowing them to never think whether they overdid in clothing, which is indeed the recognizable privilege of the brand.
From all high-street brands Marella differs with its strongly distinct characteristics. It is known for making worthy clothing for women and girls who already found their place in life or at least want to seem so. The always-actual accurate feature without extremely evident try to seem fashionable, makes this brand a favorite for all of us. Looking at the pictures of the new Marella fall 2015 campaign, we see the encouraging step of the brand to go all natural in everything from place to the model’s beauty. The ex Victoria’s Secret angel Karlie has her hair done in an effortless way with loose waves that enhance her loveliness and the whole idea of the collection. Makeup is also done using minimal amount of products as if showing us that a woman’s best makeup is her smile and the expression in her eyes.
The ad clip is an unusual wonder movie with the supermodel carelessly wandering and strolling around in Eva’s home showing off her independent will to choose to wear pieces in new ways, like wearing a buttoned coat as an overall with bare legs to enjoy the utmost of its coziness. And you listen to a nice refreshing melody as a clip’s soundtrack, which seems to prepare your heart for love. So much beautiful feeling is there in Marella’s new ad campaign, such smooth and fragrant sense that to stay indifferent to it is nearly impossible.
Photos courtesy of Marella