Karlie Kloss & Jourdan Dunn for Liu Jo Spring 2016 Ad Campaign

Italian fashion company founded by the Marchi brothers in 1995, Liu Jo has a new campaign for spring 2016 and we are seeing some rather lovely faces appearing there. Karlie Kloss and Jourdan Dunn appear the latest Liu Jo spring 2016 ad campaign, posing for the brand that was born as a small textile company in Carpi, Italy. Today, the company has 130 boutiques in the country it was conceived in, with 110 stores worldwide, including in Europe and Asia. It produces clothing, shoes, watches and jewelry, as well as eyewear as of 2013 through its agreement with Marchon Eyewear. Seeing the supermodels representing the latest designs makes us especially happy for Liu Jo really has some looks that deserve mass exposure.

Karlie Kloss & Jourdan Dunn for Liu Jo Spring 2016 Ad Campaign

“Behind this campaign is the real DNA of Liu Jo, and a clear vision of the new objectives of the brand, both in terms of language and image and positioning. The realization of this campaign has been impeccable, Karlie and Jourdan talk about women, about their unique and spectacular values and their ability to give and want: throw the same message in different ways with their personal point of view in fashion and style,” says Christian Sturniolo, the Director of Global Marketing & Communication for Liu Jo.

We are in love with the new Liu Jo spring 2016 collection that seems to be designed for the contemporary woman with gusto, taking in the latest trends and turning the spring look into one that is both dress up and dress down. The clothing itself is very personal, appealing to the senses and with a good sense of femininity to it, while still presenting a lady more than just a sexy woman.

The inspirations seen throughout include lots of floral, while there is a whole lot of checks and cheerful polka dots. It is all very attractive and with the two models, Karlie Kloss and Jourdan Dunn, showing them off to the world, we can’t think of a better campaign. We see long sleeves and short ones, midi length skirts and high necklines. We notice semi-transparent chiffon and golden yellow satin looks. Even the shorter skirts have a slightly more conservative effect to them.

Karlie Kloss & Jourdan Dunn for Liu Jo Spring 2016 Ad Campaign

The whole of the collection is youthful and designed for those in their late teens and early 20s more so we feel. The lacy shirt though, we’ll take that with us through to the next couple of decades. It is certainly made for spring, with one dress in particular with the square neckline, the sleeveless look and thin yellow belt cinching in the waist rather reminding us of a picnic in the fields with the floral print against a gorgeous hot pink background and soft checkers, slightly faded in a few places.

This same design is also mirrored onto pants that have a blue background and pink flowers instead, the look quickly showing itself off as the main design for the spring season when it appears on jackets as well. Colors in general range from the typical black and white to the hot pink, yellow and blues, coral hues and lime green pieces, finished off with some patterns of plaid.

Karlie Kloss & Jourdan Dunn for Liu Jo Spring 2016 Ad Campaign

Photos courtesy of Liu Jo

Recent Posts

Kat Von D X Farm Sanctuary Collaboration And The “Divine” Palette

The queen of vegan makeup, Kat Von D, has more good news for us. A few months ago, the tattoo artist and beauty mogul teased four new shades of the Everlasting Liquid Lipstick. The best...

Gigi Hadid x Maybelline Full Collection

Gigi Hadid took the beauty world by storm last week. The young supermodel first teased and then released the Jetsetter palette. The 11-pan palette inspired by Gigi’s in-flight makeup kit sold out in only 90...

Cropped Jeans: The Only Thing You Need To Look Cool This Fall

Throughout the crazy fashion month, we witnessed insanely stylish outfits presented by the street icons. Jeans are one of their favorite clothing pieces. Somehow these ladies manage to make even the simplest outfit Instagram-worthy. The...

Celebrity Approved Ways To Rock A Biker Jacket

If there is a single most versatile piece of clothing, that is the biker jacket. It’s been around for decades, and the moto jacket is still going strong. You will find it as a part...

Erdem X H&M Collection

Last night Erdem and H&M celebrated the official global presentation of their collaboration. For that purpose, they staged a runway show and a party that gathered many fashionistas in one room. The choice of venue...