Italian fashion company founded by the Marchi brothers in 1995, Liu Jo has a new campaign for spring 2016 and we are seeing some rather lovely faces appearing there. Karlie Kloss and Jourdan Dunn appear the latest Liu Jo spring 2016 ad campaign, posing for the brand that was born as a small textile company in Carpi, Italy. Today, the company has 130 boutiques in the country it was conceived in, with 110 stores worldwide, including in Europe and Asia. It produces clothing, shoes, watches and jewelry, as well as eyewear as of 2013 through its agreement with Marchon Eyewear. Seeing the supermodels representing the latest designs makes us especially happy for Liu Jo really has some looks that deserve mass exposure.
“Behind this campaign is the real DNA of Liu Jo, and a clear vision of the new objectives of the brand, both in terms of language and image and positioning. The realization of this campaign has been impeccable, Karlie and Jourdan talk about women, about their unique and spectacular values and their ability to give and want: throw the same message in different ways with their personal point of view in fashion and style,” says Christian Sturniolo, the Director of Global Marketing & Communication for Liu Jo.
We are in love with the new Liu Jo spring 2016 collection that seems to be designed for the contemporary woman with gusto, taking in the latest trends and turning the spring look into one that is both dress up and dress down. The clothing itself is very personal, appealing to the senses and with a good sense of femininity to it, while still presenting a lady more than just a sexy woman.
The inspirations seen throughout include lots of floral, while there is a whole lot of checks and cheerful polka dots. It is all very attractive and with the two models, Karlie Kloss and Jourdan Dunn, showing them off to the world, we can’t think of a better campaign. We see long sleeves and short ones, midi length skirts and high necklines. We notice semi-transparent chiffon and golden yellow satin looks. Even the shorter skirts have a slightly more conservative effect to them.
The whole of the collection is youthful and designed for those in their late teens and early 20s more so we feel. The lacy shirt though, we’ll take that with us through to the next couple of decades. It is certainly made for spring, with one dress in particular with the square neckline, the sleeveless look and thin yellow belt cinching in the waist rather reminding us of a picnic in the fields with the floral print against a gorgeous hot pink background and soft checkers, slightly faded in a few places.
This same design is also mirrored onto pants that have a blue background and pink flowers instead, the look quickly showing itself off as the main design for the spring season when it appears on jackets as well. Colors in general range from the typical black and white to the hot pink, yellow and blues, coral hues and lime green pieces, finished off with some patterns of plaid.
Photos courtesy of Liu Jo