Karmen Pedaru for Michael Kors Holiday 2015 Campaign

“Holidays are the time for parties, presents and over-the-top glamour. Make sure you’re ready for it all,” (Michael Kors). There are two collaborations of note in the glorious world of the fashion industry that are currently making a lot of eyes pop: we are talking about longtime muse Karmen Pedaru along with fashion photographer Mario Testino, whose latest efforts for Michael Kors’ holiday 2015 campaign have just been revealed.

Karmen Pedaru for Michael Kors Holiday 2015 Campaign

It’s going to be a busy month for the New York-based fashion designer, who is well known for his sports-luxe aesthetic and fascination for strong, independent fashion designs. Kors is releasing not only one but two different campaigns: besides the aforementioned holiday 2015 shoot, he has also launched new campaign images for his Michael Kors resort collection, which includes accessories, jewelry and both men’s and women’s ready-to-wear pieces.

This campaign features stunning Mario Testino’s shots, reaffirming once again the photographer’s connection with the American fashion designer: “I’ve been working with him for many years. It’s unbelievable how he has such a point of view and how he celebrates life. There’s a positivity that I like. In fashion, I find that positivity isn’t considered as good as drama or angst. I love working with him. It’s one of my favorite campaigns that I do”, Testino told The Daily last month.

The kind of positivity Testino is talking about is clearly palpable in Kors’ holiday 2015 campaign, as it clearly portrays model Karmen Pedaru in what appears to be a ‘caught-in-the-moment’ feeling, showing a young woman getting ready for a night out. From reapplying her rigorously red lipstick to showing off Kors’ latest jewelry, watches and handbags, the athletic Estonian model (who used to play as the goalkeeper on Estonia’s national under 19 football team) seems to be 100% comfortable, actually having fun during the shoot, while being immortalized by Mario Testino, giving the campaign an undeniably youthful and modern allure. The mood created is a fantastic reflection of Kors’ holiday collection itself, wherein Kors shows his ability to create always-elegant yet very casual womenswear lines.

Karmen Pedaru for Michael Kors Holiday 2015 Campaign

Karmen Pedaru for Michael Kors Holiday 2015 Campaign

Karmen Pedaru for Michael Kors Holiday 2015 Campaign

While talking about this campaign, however, we should not forget to mention Testino’s contribution, without which the shoot would have been less interesting. Testino, whose portfolio includes fashion shoots for Gucci, Vivienne Westwood and Valentino, is a one-of-a-kind artist, whose ability to focus more on the model’s personality rather than the brand itself somehow manages to make the brand’s clothing or accessory line shine even more. Not for nothing, Testino’s statement about fashion photography has always been pretty clear: “Unless I enjoy this person that I am photographing, my life can be pretty boring if I treat them just like a blank canvas. I often try to bring out the girl. I am making them more important than the lighting, the concept, the idea.”

If the combination of Testino’s artistic skills, Kors’ ability as a fashion designer and Pedaru’s blissful devotion for the spotlight are able to create such enjoyable pictures, we can do nothing but hope their collaboration will keep on being fruitful.

Karmen Pedaru for Michael Kors Holiday 2015 Campaign

Karmen Pedaru for Michael Kors Holiday 2015 Campaign

Photos courtesy of Michael Kors

Recent Posts

Gucci Teams Up With 12 Artists for The Newest Campaign

Alessandro Michele of Gucci is continuously collaborating with talented artists. If you take a look at the brand's Instagram you'll see that Gucci's recent campaigns are literally a piece of art. Digital painter Ignasi Monreal...

OOTW Summer Skirts And Tie Front Tops

I never saw myself as the camel colored button down blouse and linen skirt kinda girl, but every now and again you have to step outside your comfort zone. I tried on this outfit and...

4th Of July Nail Inspo to Celebrate Independence Day with Style

Independence Day is almost here. So, it's time to get ready and celebrate this major holiday the proper way. There's nothing that excites us more than a chic, themed manicure. Check out the cool nail...

Stella McCartney to Sell Replicas of Meghan Markle’s Wedding Dress

Meghan Markle tied the knot with Prince Harry on May 19 wearing two bespoke bridal gowns. For the main celebration, The Duchess of Sussex donned a custom Givenchy off-the-shoulder dress, while for the reception she...

Isabel Marant to Team Up with L’Oréal Paris On Makeup Collection

The beauty world is obsessed with celebrity collaborations. We’re all psyched to get our hands on limited-edition collections that are both affordable and come from a luxury brand. The latest one in a row is...