The choice of a brand ambassador is certainly an important step in making your fashion label gain even more popularity, therefore it’s quite logical that various brands do their best to get the hottest models and renowned celebrities as the faces of their campaigns. One of the successful labels of the new season in this respect is Mango, which has teamed up with gorgeous Kate Moss for their new spring/summer 2012 campaign. And the result is really amazing, as all fashion enthusiasts are even more excited to get Mango pieces that Kate herself wore too.
Photographed by Terry Richardson, the Mango spring/summer 2012 ad campaign features a high dose of elegant, yet relaxed perspective, which shows Kate’s impeccable natural beauty. With the help of the uber-popular supermodel the Spanish label is showcasing an array of on-trend apparel alternatives, including denim, simple tees, feminine pleated dresses, embellished belts and classy short leather jackets that can be easily mixed and matched resulting in spectacular summer looks. Again we can feel a great emphasis on ladies dresses, which are proved to be one of the most summer-appropriate goodies.
A definite accent on tasteful attire options is felt throughout the Mango spring/summer 2012 collection, and it’s no surprise that the brand found using too many accessories to be something unnecessary. Instead small details have been added to the looks to create new points of interest, rather than become strong focal points themselves. Cuff bracelets, fringed handbags, elegant, yet comfy sandals and sparkly earrings are proved to be smart additions to all those Mango looks.
Last but not least, it’s important to talk about the styling of the campaign, as it has also managed to set the perfect Mango mood that the Spanish label was trying to bring. The styling was done by Geraldine Saglio, who tried to keep things simple and classy using only a few textural touches in terms of hair and a nice natural makeup that will suit for different occasions. No wonder, the Mango spring/summer 2012 ad campaign featuring Kate Moss comes to be utterly fresh, simplistic, yet chic and impressive.
Photos courtesy of MANGO