42 has never looked so good. It’s no secret that Kate Moss is one of the best in the business, and so there is no surprise that Alberta Ferretti would choose to cast the supermodel as the front for her fall 2016 advertising campaign. The campaign photoshoot was captured by photographers Luigi and Iango and styled by Joe McKenna. The shoot took place in London at Big Sky Studios.
Just from looking at the photos, you can see that they were taken in an atelier, with props consisting of very simple furnishings, like a plain wooden bench and a timeless black chair. These simplistic additions to the photos really made Moss and the fabulous clothes the focal points of the shots. The model was able to pose in new ways, showing the clothes in new angles and in use, which helped elevate the notions of wearability.
The clothes selected for the Alberta Ferretti fall 2016 campaign were some of the strongest pieces in the line, all with the classic Ferretti femininity. The fall 2016 collection was all about dreaminess and romanticism, but there is always some edge that comes through in her work, which is what Moss is truly embodying in this campaign. The shots were produced in black and white as well, which only served to further feelings of the seductive and edgy side of romance.
The photo of Moss wearing a tweed coat, posing on the wooden desk was the most seductive shot of the bunch, showing a great deal of leg, all the way down to the gold-embroidered suede ankle boots. Ever keeping the shoot modern, Moss’s expressions projected a feeling of amused boredom, almost as though she is personifying a woman who knows her time is being wasted. This brings a balance between strength and composure, an expression deceptively complex to pull off.
In another, more sultry shot, the supermodel wears the line’s sheer black number. One might expect this to be the outfit that would call for a strong and seductive pose like with the fur-trimmed tweed jacket in the last shot, but instead the shot was directed to have reserve. The bent leg poised on the black chair brought in the seduction to show off the outfit, but the way Moss is covering the rest of her body, and ever with the straight face, this is one of the most cinematic shots of the bunch.
Other shots were graceful, and straightforward with the balance between dynamics and fashion, but Moss naturally remained glamorous through the shoot. Between the design of the clothes, the black and white styling of the photoshoot, and the lack of other features in the shoot to deter from the high fashion model and clothes, the Alberta Ferretti fall 2016 campaign always kept this lovely feeling of vintage cinema throughout.
With Kate Moss being such a classic beauty, and an icon at that, she was able to fulfill the requirements of the campaign perfectly. The ad campaign features a total of eight images of Moss, and the images will officially be unveiled in July.
Photos courtesy of Alberta Ferretti