The ultra-popular Kendall Jenner announced her official collaboration with the sports brand Adidas. The 21-year-old model used her Instagram to deliver the latest news. She is going to be the new member of the Adidas family and their brand ambassador.
For some time now there were rumors circulating in the celebrity world about this collaboration. Kendall heated up those rumors two weeks ago, when she posted a photo of her as a child wearing an Adidas T-shirt and track pants. On Wednesday, she finally revealed the news with a boomerang video on her Instagram. On the video, you can see her riding a golf cart in front of a wall with the Adidas logo on it and the words “Welcome to the family”. Jenner wears a black tracksuit from the brand and their famous Gazelle sneakers. Kendall and Adidas didn’t share much details, so all we can do is eagerly wait for more information.
“A longtime fan of the brand, Kendall embodies the spirit of Adidas Originals as a creative force shaping the world today by challenging the status quo in her very own way. A classic icon, Kendall is a true Original and we welcome her to our family.”- officials from Adidas stated.
Kendall has been seen in many looks that featured pieces from the German sportswear brand, starting from simple white sneakers, crop tops, black track pants and more. The model has perfected her athleisure style and found the perfect way to implement sportswear in her everyday unique outfits. The collaboration also runs in the family. Her brother-in-law Kanye West is an ambassador for Adidas. His Yeezy collections were a great success, and Kendall was one of the celebrities that had a chance to proudly wear the limited-edition pieces.
The young model is definitely one of the most wanted in the fashion world. Adidas is just an addition to the many current contracts between Jenner and other huge world-known companies. She scored big campaigns with the cosmetic company Estee Lauder, the fashion brand Marc Jacobs, Calvin Klein, Pepsi and much more. She is the third most paid model for 2016.
Adidas has teamed up with many celebrities in the past including Selena Gomez, Pharrell Williams, Pep Guardiola, Karlie Kloss, Lionel Messi and many others. It is one of the most famous sportswear companies in the world with millions of loyal customers.