The English heritage brand Kent & Curwen showed their Spring 2018 Collection during London Men’s Fashion Week. The brand is co-founded by the legendary football player and fashion icon David Beckham. This was the third collection for Kent & Curwen and all of the pieces are designed by the creative director Daniel Kearns.
The whole line is in the rugby and cricket spirit but also carries a very strong influence from England’s history. The idea mostly came from the difficult and transitional times that the country is going through at the moment.
“So much is happening in the world right now. I felt that we should be proud of where we come from. I wanted to reinforce that sense of history and heritage that we’ve had since 1926. The Union Jack, the English rose, the Three Lions… those things mean something to people,”- David said.
They wanted to bring back the importance of the word teamwork, considering that Beckham spent most of his life being in a team. To make the atmosphere more authentic the models walked on a gym’s floor and at the end of the show, they took a picture together like a real team.
“I looked at this picture of a rowing team, and that idea of a group of people coming together, uniting to try and achieve something felt very special. Every man has been in a team at some point in their lives, so it’s something that every guy can relate to.”-said Kearns pointing out to the politicians.
The designs are modern but with a strong vintage vibe. You can see a lot of loose silhouettes. The matching striped pants and blazers are the most eye-catching pieces in the collection. The striped rugby shirts colored in red, yellow, white and dark blue are also a part of the dynamic theme of the collection.
The long trench coats in beige, olive, and white represent the classier part of the collection, combined with pants, simple shirts and blazers underneath.
You can notice many patches with rough edges that look like they’ve been hand-sewn. The designers got the whole idea from the 1948 Olympic Games that are also known as the Austerity Games. In that time, right after the war, every athlete had to wear their own clothes and sew their own badges, so that everyone could know to which team they belonged to.
Photo Courtesy: Kent & Curwen