Admit it that you’ve been holding your breath until H&M’s next designer partnership, and while we still can’t get over all the frenzy caused by the H&M x Balmain collection, today the Swedish retailer made it official and announced its upcoming partnership. The Kenzo x H&M collection is going to hit the H&M stores worldwide and HM.com on November 3, and no wonder it’s going to be vibrant, colorful and beaming with eye-feasting prints and patterns.
The creative minds behind Kenzo, Carol Lim and Humberto Leon, who are also the co-founders of Opening Ceremony, are no strangers to exciting fashion collaborations, as previously they have partnered with Levi’s, Keds and Dr. Martens among others to produce one-of-a-kind designer-meets-high-street-fashion collections that have all succeeded so far. This time around, the duo is teaming up with Hennes & Mauritz, better known as H&M to develop a capsule collection for the upcoming fall season.
It was back in April, 2016, when we discovered Kenzo’s Disney collection celebrating the new remake of The Jungle Book, a favorite Disney animated movie that gained fame in 1967. With both the brands having such a rich background in terms of partnership, their joint venture makes a no-brainer, actually, yet still excites us a lot, as we are going to see something extraordinary delivering a doozy of a style, celebrating the opulence of Kenzo combined with the laid-back street fashion allure of H&M.
The short teaser video H&M and Kenzo both unveiled on their social account but a few hours ago takes us to the jungle, hinting that we are going to be treated to a fascinating potpourri of animal, botanical and abstract prints in the most vibrant shades possible. As Lim and Leon have revealed, they are going to launch something big, designs that “push the boundaries and bring the new energy of Kenzo to everyone around the world.”
Previously H&M has collaborated with such giant fashion houses and world-famous designers as Versace, Alexander Wang, Balmain, Marni, Maison Martin Margiela and Anna Dello Russo, just to name a few, giving their customers the unique opportunity to wear designer-made clothes without breaking the bank. The reason why they have chosen Kenzo this time to partner with is crystal clear, since the house has always stood out with its unique takes on high fashion, knee-deep in street-style aesthetics and uniqueness.
As H&M explained: “Since joining the house in 2011, Carol Lim and Humberto Leon have set their own fashion agenda with collections full of bold colors and vivid prints, revealed through high-impact shows, artist collaborations and creative digital campaigns. Global influences and traditions are remixed and fused with the energy of the street, resulting in collections that are both inspirational and accessible to their fans around the world. At Kenzo, fashion expresses freedom, joy and individuality for all.”
While the details about the Kenzo x H&M fall 2016 collection haven’t been revealed yet, we expect colorful and printed clothing and statement-making accessories both for men and women. The collection will launch in 250 H&M stores worldwide in November, but until then stay tuned to learn more about the styles included in the line, as well as the price points.
Photo courtesy of H&M