Several weeks are separating us from the upcoming couture and ready-to-wear fashion weeks, but we do already have exciting news regarding them. After Tommy Hilfiger’s confirmation that he is going to show his spring 2017 show in L.A., Kenzo is also changing its plan, showcasing its men’s and women’s runway collections together at Paris Couture Week.
Merging the two shows together will not be an una tantum choice for Kenzo, as the decision to switch from a separate to a co-ed fashion show format already appears to be an official and permanent one. Both the Kenzo men’s and women’s runway shows are thus expected to be shown in Paris in January and June from now on, with these upcoming Kenzo fall/winter 2017-18 collections being the trailblazers.
Regarding this choice, those at Kenzo’s headquarters explained the fashion house “will continue in this tradition in seasons to come mixing in new collaborators, venues and cultural elements,” keeping up their presence during the March and September busy schedules thanks to an array of “unexpected special projects, collections, and events entitled Kenzo ‘Memento.’”
As in terms of what we actually have to expect from this “Memento” project, neither the fashion house nor its creative directors, Humberto Leon and Carol Lim, have made further comments regarding its meaning (yet we surely are excited about it!). As for what we can see, Kenzo’s new co-ed fashion show format is similar to that of Public School, which during March and September focuses on “consumer-facing activities”.
The idea of showing the men’s and women’s runway collections together is not, however, something completely new to the fashion industry. Kenzo is just one of the latest fashion houses to announce a merging of its men’s and women’s runway shows, as labels like Gucci, Bottega Veneta, Paul Smith and Calvin Klein have already made similar announcements.
More and more high-end fashion houses are, in fact, opting for untraditional ways to keep up with the industry’s frenetic and demanding schedules, which inevitably gave birth, for instance, to the see-now-buy-now formula. As for how the public perceives such changes, it appears fewer aficionados are complaining about it, especially when it comes to the see-now-buy-now shows.
As for Kenzo, these past five years with creative directors Lim and Leon have been particularly creative and exciting, with the label being always prone to reinventing itself. Among Lim and Leon’s new projects and accomplishments, the Kenzo x H&M collection and the Kenzo World fragrance surely are some of the most praised.
The Kenzo men’s and women’s fall/winter 2017-18 collections will take place in Paris on January 22nd, 2017.
Photo courtesy of Livingly