Now that short advertisement films are officially a thing (we still can’t forget about the Christian Louboutin Amazoula video), Kenzo couldn’t exempt itself from teasing us with a new exhilarating campaign celebrating the Kenzo SS 2016 runway collection, which of course involves a short film. Entitled Snow Bird, the Kenzo spring 2016 campaign video features a distinguished cast, as well as extraordinary entourage, which brought stylist Fran Burns, hairstylist Holli Smith and makeup artist Fara Homidi onstage too.
Set to be released on February 3rd, the 11-minute Snow Bird (kenzo.com/snowbird) was entirely shot on an iPhone by highly-acclaimed director and screenwriter Sean Baker, who captured his positively reviewed Tangerine (2015) with three iPhone devices too (however, at that time, it was more due to budget constraints rather than stylistic choices). While Tangerine followed the lives of transgender sex workers, and saw emerging actress Kitana Kiki Rodriguez as the main protagonist, Snow Bird features Mad Max: Fury Road actress Abbey Lee Kershaw as a young adult named Young Theo, who lives in a remote desert community (the film’s images head to Slab City, California, a snowbird campsite).
Director Sean Baker captured the campaign’s images too, which Kenzo creative director duo, Humberto Leon and Carol Lim unveiled just a few hours ago. Posing against a backdrop of abandoned cars, trailers and thistles, Abbay Lee Kershaw showcases the label’s eclectic spring 2016 graphic prints, as well as peek-a-boo details and sporty-chic outfits. Kenzo’s statement gladiator sandals, sneakers and white boots complete the outfits, while Keshaw’s au naturel makeup is just the icing on the cake.
As many of you may know, Lim and Leon are no strangers to teaming up with the most acclaimed independent filmmakers. Less than a year ago they collaborated with Gregg Araki (who directed Mysterious Skin and Splendor, just to name a few of his popular masterpieces), releasing a short film entitled Here Now for Kenzo’s fall/winter 15 campaign. Prior to that, they even enlisted director David Lynch for their fall 2014 ads.
Australian model, actress and drummer Abbey Lee, who was scouted by Chic Management, the same agency that discovered Miranda Kerr and Samantha Harris too, looks just perfect in all those pictures, and we just can’t wait to see what Snow Bird will be all about. Then, if you really liked her role as The Dag in Mad Max: Fury Road (which also featured model Rosie Huntington-Whiteley), you’ll just have to wait for the forthcoming fantasy film Gods of Egypt (2016), where Kershaw will appear alongside actor Gerard Butler. Despite being absent from the latest runway shows, it’s good to see such a talented model and actress combine her skills in an indie fashion campaign, as it proves modeling and acting really are connected to one another.
Photos courtesy of Kenzo